This week’s Apple event revealed the iPhone 17 series, which includes the iPhone Air, a slimmer version of the phone, as well as the base iPhone 17, the iPhone 17 Pro and the top-of-the-line iPhone 17 Pro Max. The event also saw exciting announcements like the Apple Watch Series 11, the Apple Watch Ultra 3 and the AirPods Pro 3.
The iPhone 17 comes in a variety of styles and prices, which we’ve covered below. But as with all Apple gear, these phones are pretty pricey. Now that preorders are live, CNET’s expert deals team is busy rounding up the best ways to save on the new Apple hotness.
The best deal includes as much as $1,100 off the iPhone 17 lineup — essentially nabbing you one for free. Also, don’t forget to upgrade to a compatible case for your new phone.
Buying a new iPhone 17? Check out the best deals on iPhone accessories like the Apple Watch Series 11, SE 3 and Ultra 3, as well as the AirPods Pro 3.
Watch this: The iPhone Air Is Unbelievably Thin
We’ve gathered information on where you can preorder the iPhone 17 below. We’ll continue to expand this list as more retailers and carriers post their preorder offers.
Preorder the iPhone 17
Apple iPhone 17 at the Apple store
You can preorder the new iPhone 17 at Apple right now. Plus, if you have an older device to trade in, you can get between $40 and $700 in trade-in credit when you trade in an iPhone 13 Pro or newer. You’ll also get 3% cash back if you purchase with your Apple Card.* Plus, Apple partners with carriers like AT&T, Verizon, T-Mobile and Boost Mobile, which offer an enhanced trade-in credit of up to $999 if you’re looking for a service plan.
If you have the Unlimited Premium plan, you can get $1,100 off any phone in the new iPhone 17 lineup. All you have to do is trade in a qualifying phone. This mean you’ll basically get the iPhone 17, iPhone 17 Air or iPhone 17 Pro for free.
This product has been independently, editorially selected by our expert deals team. The company has paid for highlighted placement on this page.
AT&T is offering up to $830 off a new iPhone 17 when you trade in an eligible iPhone. The savings are made via 36 monthly credits on your bill.
Visible has the iPhone marked as coming soon for preorder. Visible customers will be able to choose from one lump payment or via monthly installments that start at $23 and get the iPhone 17 in the color of their choosing. You can sign up for the latest updates at the bottom of the page.
T-Mobile customers can get the iPhone 17 for free with an eligible trade-in. Or switch to T-Mobile and add a line on one of the Experience plans, and you’ll get an iPhone 17 for free, no trade-in required. These offers will be applied as bill credits over a 24-month period. Cancel before this and you’ll owe any unpaid balance.
Preorder the iPhone Air
Apple iPhone Air at the Apple store
If you’re looking for the thinnest iPhone, preorders for the new iPhone Air are now open. If you have an older device to trade in, you can get between $40 and $700 in trade-in credit. You’ll also get 3% cash back if you purchase with your Apple Card.* Apple also partners with carriers like AT&T, Verizon, T-Mobile and Boost Mobile, which offer an enhanced trade-in credit of up to $1,100 if you’re looking for a service plan.
AT&T is offering up to $830 off the new iPhone Air when you trade in an old iPhone (iPhone 13 or newer) and take out an eligible plan. If you have an earlier model phone you may still qualify for up to $350 of credit.
Visible has the iPhone Air marked as coming soon for preorder. You can save on your iPhone Air when buying from Visible by trading in your old device. The amount you save will depend on which phone you trade in as well as its condition. You can sign up for the latest updates at the bottom of the page.
Preorder the iPhone 17 Pro
Apple iPhone 17 Pro and Pro Max at Apple store
Preorders for the new iPhone 17 Pro and Pro Max are now live. Plus, if you have an older device to trade in, you can get between $40 and $700 in trade-in credit. You’ll also get 3% cash back if you purchase with your Apple Card.* Carrier partners like AT&T, Verizon, T-Mobile and Boost Mobile offer an enhanced trade-in credit of up to $1,100 if you’re looking for a service plan.
Boost Mobile preorder offers vary. Pay in full and you’ll qualify for a free year of service on either the 17 Pro or 17 Pro Max. You can also score the 17 Pro from $8 a month or the 17 Pro Max from $10 a month when you’re enrolled in the Infinite Access for iPhone plan for $65 per month.
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What time did iPhone 17 preorders begin?
Unlike the AirPods Pro 3 or the new Apple Watch Series 11, preorders for the iPhone 17 series did not start immediately after the new phones were announced on Sept. 9. Buyers had to wait until Sept. 12, but the specific preorder time varied depending on your location. Here’s when preorders officially opened at Apple, as well as other carriers and retailers:
- United States: 8 a.m. ET (5 a.m. PT)
- United Kingdom: 1 p.m. BST
- Australia: 10 p.m. AEST (8 p.m. AWST)
- Hong Kong: 8 p.m. HKT
When does the iPhone 17 series launch?
The iPhone 17 series was announced Sept. 9. You can preorder your new iPhone from the Apple Store, or from select retailers and carriers starting Friday, Sept. 12. The phones will ship on the official launch date, Friday, Sept. 19.
Looking to switch to an Android phone? We’ve found plenty of Samsung Galaxy S25 and Google Pixel 10 deals, too.
What’s new about the iPhone 17 series?
Our CNET experts will test these phones and bring you thorough, in-depth reviews, but if Apple continues its long streak of producing excellent phones, we anticipate at least some of these new models to wind up on our best phones of 2025 roundup, as the iPhone 16 currently sits as our pick for the best phone for most people.
The iPhone 17 comes with a new A19 chip, while the 17 Pro and 17 Air get an A19 Pro chip. There is a storage bump as well, up to a starting 256GB. That’s double the base 128GB we saw in the previous iPhone 16. Another exciting change coming with this series is iOS 26 and its minimalistic Liquid Glass feature, which should be released shortly after the event. But don’t fret if you’re not a fan of the new interface — light and dark mode UIs will still be available if you prefer.
How much does the iPhone 17 series cost?
Prices differ depending on the amount of storage you buy, but here’s the range:
- iPhone 17: From $799 (£799, AU$1,399)
- iPhone Air: From $999 (£999, AU$1,799)
- iPhone 17 Pro: From $1,099 (£1,099, AU$1,999)
- iPhone 17 Pro Max: From $1,199 (£1,199, AU$2,199)
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What colors do the iPhone 17 models come in?
- iPhone Air: Space black, cloud white, light gold and sky blue.
- iPhone 17: Lavender, mist blue, sage, white and black.
- iPhone 17 Pro and Pro Max: Silver, cosmic orange and deep blue.
Shopping for a previous iPhone model? Our roundup of the best iPhone deals includes sales on the iPhone 16, iPhone 16E, iPhone 15 and more.
How do I preorder the iPhone 17?
You can preorder the iPhone 17 series at select online retailers and carriers right now, all the way until the Sept. 19 release date. We’ve listed preorder links above and will continue to update this page as more offers drop.
First, decide which model iPhone you want to buy: iPhone 17, iPhone Air, iPhone 17 Pro or iPhone 17 Pro Max. Then, select your preferred color and storage capacity. You also need to decide if you’ll trade in an older iPhone, which could get you up to $700 back from Apple, or more with select carrier deals.
Once you make those decisions, you’ll need to choose an optional carrier and AppleCare Plus coverage (or forgo it) and click the blue Add to Bag button. You can then include any accessories you want and enter your payment information to complete your purchase. These options will open Sept. 12.
How do iPhone 17 trade-in offers work?
There are multiple carriers offering trade-in savings through Apple, some valued at up to $1,100 on eligible trade-ins, which could net you a free iPhone 17 Pro.
Not a fan of contracts? Some retailers also offer trade-in programs, which could offer gift cards toward future purchases instead. This can be a great way to take advantage of savings without necessarily being locked into a contract. Retail offers may not provide as much of a deal as traditional trade-in offers from carriers, though, so keep that in mind as you shop and more offers come online.
*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.
