Gorleston-on-Sea has propelled the United Kingdom to the forefront of affordable beach tourism, earning top marks in a major European survey for its unbeatable combination of low prices and quality visitor experience. Recognized as the best value seaside destination, Gorleston impressed travel analysts with its budget-friendly hotel rates, reasonably priced treats like ice cream and beer, and a welcoming, family-oriented atmosphere. With soft sands, clean facilities, and charming coastal character, this Norfolk gem proves that world-class beach holidays don’t have to come with a premium price tag.

Gorleston-on-Sea Named the UK’s Most Budget-Friendly Beach Destination in 2025

Gorleston-on-Sea, a charming coastal town in Norfolk, has officially been declared the most affordable seaside destination in the United Kingdom, following a comprehensive European beach affordability study conducted by travel platform Omio. The survey examined seventy-five well-loved beach locations across the continent, comparing key cost indicators to determine where travelers can get the most value for their money.

Europe-Wide Study Places Gorleston Ahead of Iconic UK Beaches

Despite stiff competition from other renowned UK beach locations such as Bournemouth and Newquay’s Fistral Beach, Gorleston-on-Sea rose to the top of the rankings for budget-conscious travellers. The study analyzed a mix of leisure, dining, and accommodation costs to form an overall affordability index, which gave Gorleston an impressive score of 76 out of 100.

The Norfolk destination outperformed its peers thanks to competitive pricing in several key areas — including ice cream, beverages, and overnight stays — making it an ideal choice for both day trippers and holidaymakers looking to keep their coastal escape within budget.

How Gorleston-on-Sea Scored Top Marks

The affordability index was based on several data points that reflect common tourist expenses. Omio’s analysts compared the average price of a hotel room, the cost of popular treats like ice cream and iced coffee, and the typical price for a pint of beer. These were then measured alongside broader beach attributes such as wave quality, sand texture, family-friendliness, and available amenities such as public restrooms, restaurants, and parking facilities.

Gorleston-on-Sea emerged as the frontrunner primarily due to its hotel affordability, with average overnight rates around £104 — significantly lower than many competing coastal towns in the UK and across Europe. The cost of a refreshing pint in Gorleston was also noted as an attractive point, with prices averaging just £5.

When it comes to small indulgences, the seaside town also impressed with its low price for ice cream, where visitors can enjoy a regular scoop for only £2.50. Iced coffees, another cost measured in the study, were also among the cheapest in the UK at this location, making it a well-rounded option for travelers keeping an eye on their spending.

Not Just Affordable, but Family-Friendly Too

Beyond its economical advantages, Gorleston-on-Sea was recognized for its overall quality as a beach destination. The soft golden sands, gentle waves, and safe swimming zones make it particularly popular with families. The town also boasts a traditional promenade, ample public amenities, and a relaxed, welcoming atmosphere that appeals to visitors of all ages.

Accessibility and parking options further strengthened Gorleston’s position in the rankings, with free or low-cost parking options available within walking distance of the shoreline. Clean public toilets, a variety of dining establishments, and a generally peaceful vibe make it not only a cheap destination but also a pleasant one.

Beating Out Big Names

Bournemouth, one of the UK’s best-known beaches, and Fistral Beach in Newquay — a hotspot for surfers — both performed well in the study but couldn’t match Gorleston’s well-balanced combination of low costs and quality visitor experience.

While these destinations continue to attract large tourist crowds due to their reputation and activities, they tend to come with higher price tags for essentials like accommodation and refreshments, making Gorleston a more accessible alternative for those looking to enjoy the coast without overspending.

Gorleston-on-Sea has positioned the United Kingdom as a top destination for affordable beach holidays, offering unbeatable value with low-cost stays, family-friendly charm, and a stunning seaside experience.

A Hidden Gem on the Rise

Although Gorleston-on-Sea may have flown under the radar for international tourists until now, this new recognition is likely to boost its profile among domestic and European travellers. With a growing number of people seeking affordable alternatives to high-cost holiday destinations, Gorleston’s mix of charm, comfort, and cost-effectiveness is positioning it as a rising star on the British coastline.

As inflation continues to affect travel budgets across the UK and beyond, the need for affordable leisure destinations has never been greater. Gorleston-on-Sea proves that it is possible to enjoy a high-quality beach holiday without stretching your finances — a timely reminder that sometimes the best travel experiences don’t require crossing borders or breaking the bank.