United Kingdom Launches Unmissable Summer Travel Offer Allowing Children to Ride Free on National Express Coaches Across Hundreds of Destinations



Tuesday, July 1, 2025

peak holiday season
 United Kingdom

In a powerful move to support families during the peak holiday season, the United Kingdom has introduced an outstanding summer travel offer through National Express—allowing up to three children aged fifteen and under to travel completely free with every fare-paying adult. This limited-time deal, available from July 1 to September 30, 2025, covers hundreds of coach routes nationwide and is designed to make domestic travel more affordable, accessible, and stress-free for families. With rising travel costs and growing demand for budget-friendly holiday options, this initiative not only delivers significant savings but also encourages sustainable, comfortable, and convenient travel across the UK.

National Express Launches Free Summer Travel Offer for Children to Ease Family Holiday Costs

In a significant travel incentive for UK families, National Express, the country’s leading coach operator, has launched a generous summer holiday offer allowing up to three children aged fifteen and under to travel free of charge with every fare-paying adult. The initiative is valid from Tuesday, July 1 through Tuesday, September 30, 2025, and is designed to ease the financial burden of travel during the peak summer period.

As the summer school break prompts a surge in domestic travel, this limited-time promotion provides welcome relief for families planning UK-based getaways or day trips. By making travel more accessible and affordable, National Express is positioning itself as a budget-friendly alternative to trains or cars, especially amid rising fuel prices and crowded rail networks.

Easing the Summer Budget for Families

Travelling during school holidays can often become a costly affair for parents. With admission fees, accommodation costs, and food expenses stacking up, transportation can add a significant amount to the overall bill. This is where National Express’s family-friendly initiative steps in—by offering complimentary coach travel for children, families can potentially save hundreds of pounds on transport alone throughout the summer.

National Express has stated that the promotion applies to hundreds of destinations across its nationwide network. This includes major UK cities, coastal resorts, countryside escapes, and even theme parks. Whether heading to a beach in Cornwall, a cultural tour in York, or a visit to family in Birmingham, families can travel at a fraction of the cost with this offer.

Simple Booking, Generous Perks

To take advantage of the offer, customers simply need to use the promotional code KIDSFREE when booking through the official National Express website. The offer is already live, and with expected high demand over the busy holiday period, early booking is strongly advised.

Each adult fare allows up to three children aged fifteen or under to travel for free. This makes it ideal for both small and larger families, and the simplicity of the deal means there are no hidden fees or convoluted terms. National Express also continues to offer free child booster seats on most routes, ensuring young passengers travel comfortably and safely.

Adding further value, every passenger—adult or child—is permitted up to 20kg of luggage, with prams and pushchairs transported at no extra cost. This policy is especially helpful for families travelling with babies or toddlers, reducing the need to compromise on essentials.

Encouraging Affordable Domestic Tourism

National Express’s summer initiative supports a wider national movement encouraging domestic tourism. With many families still choosing to holiday within the UK post-pandemic, affordability and accessibility remain key. The ability to travel long distances comfortably, without the worry of parking, rail delays, or expensive fuel, makes coach travel an appealing option.

Moreover, for environmentally conscious travellers, coaches offer a greener choice. According to government statistics, coaches are among the lowest carbon-emitting modes of public transport per passenger, making them an attractive option for families keen to reduce their travel footprint this summer.

High Demand Expected

With the announcement already drawing attention, National Express has issued a strong recommendation for families to book early to avoid disappointment. Seats are subject to availability, and the promotion only applies while free child places last.

The company also reminds passengers to review travel terms on their website to ensure they meet the offer’s eligibility and understand the route schedules. The “KIDSFREE” code must be entered at checkout during the booking process to unlock the savings.

A Commitment to Value and Convenience

As inflation continues to impact household spending, travel discounts like this provide not just financial relief but also the possibility of building memorable experiences without breaking the bank. National Express’s offer reflects its commitment to supporting UK families while promoting coach travel as a smart, practical, and affordable alternative.

With school out and holiday plans being drawn, this summer offer could be the perfect excuse to explore new parts of the UK or revisit beloved family destinations. The campaign, which runs until the end of September, ensures that families still planning late-summer or early autumn breaks can also benefit.

The United Kingdom has launched a major summer travel deal with National Express, letting up to three children travel free per adult to help families save big during the holiday season. This nationwide offer makes coach travel more affordable, accessible, and family-friendly.

Key Details at a Glance:

  • Offer Validity: July 1 to September 30, 2025
  • Eligible Passengers: Up to three children (aged 15 and under) travel free with one fare-paying adult
  • Promo Code: KIDSFREE
  • Booking Platform: National Express official website
  • Luggage Allowance: 20kg per passenger; pushchairs and prams travel free
  • Additional Perk: Free child booster seats available on most coaches

Families looking to stretch their budgets without sacrificing quality or comfort may find this National Express deal to be a summer essential. With simplicity, value, and national coverage, it opens the door to more accessible travel during one of the busiest seasons of the year.

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