A United Nations agency is rallying policymakers, non-government organisations and academics to support its ethics guidelines on artificial intelligence (AI) at a time when the technology is rapidly changing the world.

At the opening on Wednesday of the third Unesco Global Forum on the Ethics of AI, Unesco director general Audrey Azoulay called for collaboration among governments, businesses and civil society to come up with an international solution. “That is what Unesco is working to provide – preparing the world for AI and preparing AI for the world, ensuring it serves the common good,” she said.

Meanwhile, the world’s largest AI companies, from US-based OpenAI and Google to China’s DeepSeek, were absent from the forum, which attracted more than 1,000 participants and 35 government ministers, mainly from Asia-Pacific, Africa and Latin America.

When asked how other countries would respond to the divisions in the AI world, Wisit Wisitsora-At, Permanent Secretary at the Thai Ministry of Digital Economy and Society, said Thailand would not take sides in the US-China competition, adding that it would try to develop its own AI ecosystem.