The Hong Kong Tourism Organization has released video content on the theme of Hong Kong’s local gastronomic culture with popular eating YouTubers in Korea.
The project was carried out for a month in May in collaboration with Good Work Lab, and videos of Hong Kong’s colorful food culture were sequentially released through each YouTuber channel.
Hong Kong is Asia’s leading gastronomic city and has a variety of food cultures from street food to Michelin restaurants.
As each region has its own food style and atmosphere in harmony, the biggest attraction is that you can experience various tastes from all over the world within a city.
Participating YouTubers traveled freely across Hong Kong according to their schedules, experiencing and introducing local food culture in person, away from the tourist-centered schedule.
It is characterized by content centered on places recommended by locals, such as traditional fish markets, alley restaurants, local bakeries, and trendy dessert shops.
YouTuber “SINI,” who has 1.76 million subscribers, visited a Hong Kong-style hot pot restaurant with YouTuber “SINI” to experience various broths and ingredients combinations and capture local hot pot culture in the video.
The next day, “Sini” visited Bakehouse, a bakery famous for its egg tart, Hong Kong’s representative dessert, to taste various desserts and vividly convey the rich flavor and crisp texture.
In particular, the video of “The Short-Mouthed Sunshine” received more than 190,000 views immediately after its release, and it received a hot response by achieving a total of more than 380,000 cumulative views, including a collaboration video with Sini.
Su Bingsoo, a cooking YouTuber specializing in seafood, visited a traditional fish market in Ap Lei Chau in southern Hong Kong, and captured the process of choosing seafood and cooking and eating it at a nearby restaurant.
It vividly conveyed Hong Kong’s local sensibility and gastronomic culture through fresh seafood and a friendly restaurant atmosphere.
YouTuber Black and White Review, which is gaining popularity for its honest food reviews, tasted a wide range of exotic foods such as rib noodles and pork ribs, dim sum of tomyang, dim sum of foie gras, and dim sum of Beijing duck.
It also eats savory goose meat and soft Changfun, highlighting the depth of gastronomy that can only be felt in Hong Kong.
In addition, various YouTubers such as “Hong Sound,” “Soph,” “Byeongjin Park,” and “Jap-Ssa” participated to introduce Hong Kong’s gourmet attractions according to their respective channel styles.
The content is said to have provided viewers with new travel inspiration by illuminating food as a major theme of travel to Hong Kong, not just a meal.
In fact, as of June, the total number of cumulative views of content exceeded 1.02 million. It proves the high interest of domestic viewers in Hong Kong gourmet content.
“This project is designed to naturally convey Hong Kong’s culture and emotions through the most daily and powerful medium of food,” said Hong Eun-hye, head of public relations at the Hong Kong Tourism Authority. “We will continue to introduce authentic content through collaboration with various creators.”
