Opinion | Hong Kong tourism’s future hinges on forging connections with visitors
Hong Kong stands at a pivotal moment in its tourism journey. The city has made commendable efforts in reigniting interest – through government subsidies, mega-events and promotional campaigns. Even so, the question remains: how do we ensure this rebound becomes a renaissance? The answer lies not in discounts, but in delivering lifelong memories.
As a city known for its vibrancy, diversity and global connectivity, Hong Kong must now lean into what truly sets it apart: its ability to deliver emotionally resonant, culturally rich and unforgettable experiences. In today’s travel landscape, experiences are the new currency. The most valuable ones are those that spark joy, create memories and inspire return visits.
At Hong Kong Disneyland Resort, we have seen this first-hand. The 2024 financial year marked our strongest performance since opening – not because we lowered prices, but because we elevated the experience. We listened to our guests, adapted to their evolving preferences and delivered immersive, personalised offerings that connected deeply. From the viral success of the Jungle River Cruise skippers to the launch of the world’s first and largest World of Frozen, our strategy has been clear: create experiences that endure beyond the moment.
This year, as we celebrate our 20th anniversary, we are reminded of how deeply embedded the resort is in the fabric of Hong Kong’s tourism and community life. We have grown alongside the city, not just as an attraction, but as a place where aspirations are realised. Our commitment to cultural relevance and civic engagement has built a foundation of trust and goodwill that no subsidy can replicate.
During periods of economic uncertainty, we have remained steadfast in our commitment to continuously invest in our people and our products. In recent years, we have transformed Hong Kong Disneyland with the reimagined Castle of Magical Dreams, the daytime castle show “Follow Your Dreams”, the Momentous Nighttime Spectacular and World of Frozen. Each milestone reinforces our efforts to draw repeat visitation and appeal to broader audiences around the world.
Hong Kong Disneyland’s ‘magical’ rebound #ytshorts
Hong Kong Disneyland’s ‘magical’ rebound #ytshorts
But the true strength of our industry lies in the people who bring these experiences to life every day. Investing in the training and well-being of employees is more than good business – it is essential to our identity as a top destination. We consider our cast members ambassadors of the Disney brand and a reflection of our local culture.
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