Juventus have agreed a ‘major new partnership with WhiteBIT’, which becomes the Official Cryptocurrency Exchange Partner and Official Sleeve Partner of the club.
Juventus announced a new commercial partnership on Monday morning.
Official: Juventus confirm new sleeve sponsor
TURIN, ITALY – APRIL 12: Teun Koopmeiners of Juventus celebrates scoring his team’s first goal with teammates during the Serie A match between Juventus and Lecce at Allianz Stadium on April 12, 2025 in Turin, Italy. (Photo by Valerio Pennicino/Getty Images)
“Juventus have agreed a major new partnership with WhiteBIT, Europe’s largest cryptocurrency exchange by traffic, which will become both the Official Cryptocurrency Exchange Partner and Official Sleeve Partner of the club,” the Old Lady said in a statement.
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“The three-year agreement brings together two dynamic, forward-looking organisations that share a commitment to innovation, community-building, and excellence on and off the pitch.
The ball of Italian Serie A is pictured before the Italian Serie A football match between Juventus and Atalanta at the Allianz Stadium in Turin on March 10, 2024. (Photo by MARCO BERTORELLO / AFP) (Photo by MARCO BERTORELLO/AFP via Getty Images)
“Starting at the FIFA Club World Cup 2025, and continuing through the next three seasons (2025/26, 2026/27, 2027/28), the WhiteBIT logo will be visible on the sleeve of the Men’s First Team jersey.
“This strategic collaboration strengthens Juventus’ commitment to digital transformation, exploring the potential of new technologies to increase interaction with fans and support long-term commercial and community objectives,” the Old Lady continued.
Juventus CEO comments on new partnership
VENICE, ITALY – MAY 25: Randal Kolo Muani of Juventus celebrates scoring his team’s second goal with teammates during the Serie A match between Venezia and Juventus at Stadio Pier Luigi Penzo on May 25, 2025 in Venice, Italy. (Photo by Alessandro Sabattini/Getty Images)
“The partnership with WhiteBIT will aim to enhance the experience of the fans of the Men’s and Women’s First Teams through exclusive digital content, innovative activations and joint initiatives that will allow Juventus’ global fanbase to experience the club, both online and in person.”
Maurizio Scanavino, Juventus Chief Executive Officer, said: “We are thrilled to welcome WhiteBIT to the Juventus family, a partner that shares our commitment to innovation and excellence, both on and off the pitch. We are strictly convinced that this collaboration will offer our fans worldwide lots of new engagement opportunities, leveraging cutting-edge technology to enhance their connection with Juventus.”
