The 2025 Latin America World Travel Awards Gala in Cancún celebrates the region’s thriving tourism sector by recognizing outstanding achievements across luxury resorts, airlines, adventure activities, and culinary experiences, highlighting Latin America’s diverse offerings, innovation, and commitment to world-class travel standards.

The World Travel Awards (WTA) recognize outstanding achievements in the travel and tourism industry, highlighting top performers across every sector. Taking place on 27 September, the 2025 Latin America Gala is set to be a premier event on the global travel calendar, bringing together industry leaders, visionary innovators, and professionals to celebrate excellence in one of the fastest-growing tourism regions in the world.

Cancún, Mexico, offers an ideal setting for this prestigious ceremony. Beyond announcing winners, the gala showcases Latin America’s vibrant travel sector, emphasizing creativity, innovation, and sustainable growth. From pristine beaches to bustling cultural centers, the region continues to attract visitors from across the globe. The 2025 ceremony at the AVA Resort will highlight the diverse and dynamic experiences Latin America has to offer.

The AVA Resort Cancun represents the height of all-inclusive luxury, with golden sunlight, pristine white beaches, sweeping ocean vistas, and a continually evolving selection of events, amenities, and tailored experiences, setting a new benchmark for hospitality while serving as an elegant stage for honoring travel excellence.

A Longstanding Tradition of Recognizing Travel Excellence

Since its inception in 1993, the World Travel Awards has focused on rewarding exceptional performance in travel, tourism, and hospitality. Regional and global events honor leaders who set high standards for quality and service. Winning a WTA reflects industry leadership and encourages improved experiences for travelers worldwide.

Why Cancún is the Ideal Host

Cancún’s appeal as a host city is clear. It ranks among Mexico’s top tourism destinations and is a leading hub in Latin America. With modern hotels, extensive infrastructure, and excellent transport connections, the city accommodates international visitors with ease. Its ability to host large-scale events makes it perfect for global gatherings such as the WTA Latin America Gala.

The city’s natural beauty, including miles of white sand beaches and turquoise waters, draws millions of tourists each year. Luxury resorts, vibrant nightlife, and convenient international travel links enhance its popularity. Mexico’s overall tourism strength, rich cultural heritage, and natural wonders further reinforce its role as a gateway to Latin America.

Key Award Categories

The WTA Latin America Gala Ceremony honors excellence across multiple segments:

Destination Awards: Recognizing the best countries, cities, and resorts, these awards guide travelers to top vacation spots. Candidates include diverse locations from the Amazon to the Riviera Maya.

Hospitality Awards: Hotels, resorts, boutique properties, and bed-and-breakfasts are celebrated for exceptional service, comfort, and unique guest experiences.

Aviation and Transport Awards: Airlines, airports, and transport providers are acknowledged for smooth travel, efficiency, and superior passenger experiences.

Travel Service Awards: Tour operators and travel agencies that organize seamless and memorable trips are recognized for their contributions to enjoyable travel experiences.

Nominations and Voting

WTA employs a transparent, multi-step process. Industry experts nominate outstanding candidates, and the public casts votes to determine winners. This combination of professional insight and consumer opinion ensures credible results and reflects both industry and traveler perspectives.

Cancún’s Role in Latin American Tourism

Cancún has emerged as a global travel hub, drawing millions annually and contributing significantly to Mexico’s economy. Its modern airport, infrastructure, and robust hospitality sector support continued growth. Even in challenging periods, the city has demonstrated resilience, attracting more international visitors each year.

Emerging Travel Trends in Latin America

Beyond iconic destinations, travelers are increasingly exploring unique regions. Adventure seekers visit the Amazon rainforest, hiking enthusiasts explore Patagonia, and wildlife lovers flock to Costa Rica for immersive experiences. Culinary tourism also draws attention, with local cuisines and cooking experiences becoming integral to travel itineraries.

Technological innovations enhance tourism experiences, with virtual reality tours, AI assistance, and mobile apps offering convenience and personalized guidance. These tools help travelers navigate new destinations efficiently while enjoying rich cultural and natural experiences.

Impact of Winning a World Travel Award

Earning a WTA is a mark of distinction. Award recipients can leverage recognition to elevate their brand, showcase excellence, and build trust with clients. Displaying the award across digital and marketing channels highlights commitment to quality and sets businesses apart in a competitive industry.

Celebrating Latin America’s Tourism Strength

The 2025 WTA Latin America Gala in Cancún underscores the region’s dynamism and potential. By recognizing the best performers, the ceremony fosters higher standards, inspires innovation, and highlights the diverse attractions of Latin America. As tourism continues to grow and evolve, the region is poised to remain a leading global destination.

Latin America’s future in travel looks bright, fueled by creativity, sustainable practices, and a dedication to delivering exceptional experiences. Events like the WTA gala celebrate these achievements and encourage the industry to strive for even greater excellence.