Klook, in collaboration with Grey Hong Kong, has launched the bold Go Wild with Travel tourism campaign, aimed at inspiring Hongkongers to step outside their conventional travel routines and embrace the excitement of spontaneous, unplanned adventures. With this campaign, Klook seeks to redefine the traditional approach to tourism by encouraging individuals to explore destinations without the constraints of itineraries, fostering a sense of freedom and discovery. By tapping into the growing trend of experience-driven journeys and using a playful cultural symbol, the campaign invites people to break free from their everyday routines and rediscover the joy of travel through unexpected, off-the-beaten-path experiences.

Klook and Grey Hong Kong Launch Bold ‘Go Wild with Travel’ Campaign, Inspiring Hongkongers to Embrace Spontaneous Adventures

Klook, the global travel and experiences platform, has partnered with Grey Hong Kong to unveil a revolutionary campaign that encourages Hongkongers to break free from conventional travel norms and embrace the thrill of unplanned exploration. The bold campaign, named Go Wild with Travel, pushes the boundaries of traditional travel planning, urging people to venture beyond strict itineraries and embrace the joy of spontaneous, unscripted adventures. With its disruptive approach, the campaign is set to ignite excitement throughout Hong Kong, delivering unexpected messages and viral content that celebrates the freedom of travel.

This initiative signifies a major shift in how travel is experienced. Building on the momentum from last year’s The Best You campaign and Klook’s own Travel Pulse study, Go Wild with Travel taps into the rising trend of experience-driven journeys. Today’s travelers are no longer mere vacation-goers; they are explorers fueled by instinct, emotion, and an insatiable desire to uncover the world in its purest, most authentic form. Klook, in collaboration with Grey Hong Kong, celebrates this evolving traveler mindset by promoting the joy and fulfillment that come with unplanned travel.

A Powerful Symbol: The Goose Takes Flight

At the heart of the campaign lies an unexpected yet powerful symbol — the goose. A creature known for its boldness and unpredictability, the goose embodies the essence of today’s modern traveler who seeks out new adventures and steps outside their comfort zone. In Cantonese, the word for “goose” shares a similar sound with the word “me,” creating a local and deeply personal connection with the audience. The goose, a symbol of freedom, reminds us that life should not be confined to routines but should instead be filled with moments of exploration and joy. Klook seeks to inspire Hongkongers to spread their wings and embrace the spontaneous journey that life offers, one that leads to new discoveries at every turn.

By incorporating a playful, unpredictable goose into the campaign, Klook taps into Hong Kong’s cultural identity, inviting people to take part in a shared experience of freedom and discovery. The campaign is not just an advertisement; it’s a call to action, urging anyone who feels trapped in the monotony of daily life to break free, explore, and rediscover the magic of travel.

AI-Powered Innovation: A Mystery Unfolds in Hong Kong

What sets Go Wild with Travel apart is its innovative use of artificial intelligence, which brings the campaign’s core message to life through an intriguing mystery. The iconic goose statue in Hong Kong, a well-known landmark, appears to have taken flight in an unexpected and impossible way. To create this captivating moment, the team staged an out-of-home stunt, digitally presenting the statue soaring across the city, sparking viral conversations on Instagram and Threads. The stunt piqued curiosity, leaving people to wonder if the goose had truly taken off or if they were witnessing a clever digital illusion.

As the campaign evolves, it will continue to unfold with a series of street activations and more playful content across Hong Kong, keeping the energy high and the buzz alive. These activations are designed to engage the public, creating anticipation for each new phase of the campaign. Klook’s approach is bold, refreshing, and spontaneous — perfectly mirroring the campaign’s message to embrace the unplanned and unexpected.

Klook’s PLAY, STAY, and MOVE: Making Spontaneous Travel Effortless

While the campaign inspires spontaneous exploration, Klook’s core offerings ensure that these spontaneous moments become a reality. Whether it’s discovering a new adventure, finding hassle-free accommodations, or effortlessly moving between destinations, Klook has the tools to support seamless, impromptu travel experiences. Their PLAY offering opens the door to over 500,000 unique experiences, from immersive cultural activities to exhilarating outdoor adventures, all designed to spark joy and excitement.

For accommodations, Klook’s STAY service ensures travelers can easily book affordable, well-located lodging while bundled transport options eliminate logistical headaches. This integration of accommodation and transport options makes it easier for travelers to focus on their experiences, not the details.

Additionally, Klook’s MOVE service supports spontaneous travel by providing convenient transportation options in key international destinations, including Japan and Europe. With seamless booking systems, Klook makes moving between destinations simple and stress-free, ensuring travelers can embrace every moment of their journey with ease.

Building Excitement for a Summer of Adventure

Go Wild with Travel will continue to captivate Hong Kong this summer with an array of interactive activations and engaging content. Each phase of the campaign will offer fresh experiences that challenge people to step outside their comfort zones and rediscover the joy of travel. Through interactive events, social media challenges, and playful content, Klook aims to keep the momentum high, attracting new audiences while inspiring existing followers to embrace spontaneity.

By promoting the thrill of unplanned exploration, Go Wild with Travel is more than just a marketing campaign — it’s a movement. Klook, in partnership with Grey Hong Kong, is reminding us all that travel is not just about reaching destinations but about finding magic in the unknown and embracing the freedom to wander.

The future of travel is here, and it’s brimming with excitement. With Go Wild with Travel, Klook is empowering travelers to break free from the ordinary and embrace the extraordinary. The goose has taken flight — now, it’s your turn.

Klook and Grey Hong Kong have launched the Go Wild with Travel tourism campaign to inspire Hongkongers to embrace spontaneous adventures, encouraging them to move beyond traditional travel planning and explore the world through unplanned, authentic experiences. This campaign celebrates the freedom and excitement of discovering destinations without boundaries.

Klook’s Go Wild with Travel campaign invites Hongkongers to break away from the conventional and embark on a journey fueled by curiosity and excitement. Through innovative AI, cultural storytelling, and Klook’s PLAY, STAY, and MOVE services, the campaign brings spontaneous adventures to life in an unforgettable way. This summer, Klook and Grey Hong Kong are sparking a movement that celebrates the beauty of unplanned exploration and the freedom to discover the world.