Japan Airlines and ANA boost inbound tourism as Taiwan and Hong Kong lead record growth in Japan’s visitor numbers. Japan has already welcomed over 10 million foreign visitors in the first quarter of 2025—its fastest pace ever—driven by surging arrivals from key East Asian markets. Japan’s weak yen and strong travel‑infrastructure investment have made the country an increasingly attractive destination, while its airlines and hospitality sector ramp up to meet the demand.

Japan Airlines and ANA Boost Inbound Tourism as Taiwan and Hong Kong Lead Record Growth in Japan’s Visitor Numbers

Japan is experiencing an incredible surge in inbound tourism, thanks in large part to the efforts of national airlines such as Japan Airlines (JAL) and All Nippon Airways (ANA). These airlines have worked tirelessly to increase connectivity and service offerings, leading to an influx of international visitors from key markets like Taiwan and Hong Kong. With airlines ramping up international routes and Japan’s hospitality industry ready to meet the rising demand, Japan is not only on track to break tourism records but also positioning itself as an even more attractive destination for tourists worldwide.

Japan Airlines and ANA Lead the Way

In recent years, Japan has seen remarkable growth in inbound tourism, and the airline industry has played a pivotal role. Japan Airlines (JAL) and ANA are at the forefront of this transformation, significantly enhancing the country’s air travel infrastructure and welcoming millions of international tourists. Both airlines have been expanding their international route networks, focusing on connecting Japan with major tourist markets across Asia, Europe, and the Americas.

JAL has been increasing its flight frequency to key cities, especially in Taiwan and Hong Kong, two of the fastest-growing visitor markets to Japan. With direct flights to Tokyo, Osaka, and other major Japanese cities, travelers from Taiwan and Hong Kong are flocking to Japan to experience its unique blend of traditional culture, modern attractions, and world-renowned cuisine.

ANA, Japan’s largest international carrier, has also been expanding its operations to meet the surging demand. By enhancing its global network, ANA has contributed to the smooth flow of travelers into Japan from all parts of the world. The airline’s focus on premium services and enhanced flight comfort makes it a popular choice for international travelers, especially those arriving from Taiwan, Hong Kong, and other key destinations.

Both JAL and ANA have made significant strides in improving customer experience, with enhanced in-flight services, better meal options, and a strong focus on Japanese hospitality. These efforts have paid off, as the airlines report record-breaking passenger numbers each year. As Japan becomes a more popular destination, these airlines continue to adapt to meet the growing needs of international travelers.

The Surge in Inbound Tourism from Taiwan and Hong Kong

Taiwan and Hong Kong are leading the charge in Japan’s inbound tourism growth. For many years, these two markets have been major sources of tourists, drawn to Japan’s rich cultural heritage, vibrant cities, and picturesque natural landscapes. The increase in air connectivity between Japan and these regions, coupled with a strong desire to travel post-pandemic, has further fueled the surge in visitors.

In 2024, Japan saw a significant uptick in the number of travelers from Taiwan and Hong Kong, with over 5 million visitors arriving from these regions combined. This increase is in line with Japan’s government’s ambitious goal to attract 60 million visitors annually by 2030. With flights from Taiwan and Hong Kong operating daily, the ease of access has made Japan an appealing destination for short getaways, as well as longer vacations.

Travelers from Taiwan and Hong Kong are particularly drawn to Japan’s close proximity, exceptional public transportation system, and the cultural experiences it offers. From visiting iconic temples and shrines to indulging in culinary delights like sushi, ramen, and tempura, there is something for every traveler in Japan. Additionally, the country’s commitment to cleanliness and safety makes it a reliable and comfortable destination, which has become even more important in the post-pandemic era.

The airline industry has played a critical role in facilitating this tourism boom by ensuring that Taiwan and Hong Kong travelers have quick and convenient access to major Japanese cities. Direct flights between Taipei and Tokyo, as well as Hong Kong and Osaka, have become increasingly popular. With flight durations as short as four hours, these routes make Japan a prime destination for both leisure and business travelers.

Japan’s Hospitality Industry Ready to Welcome Tourists

Japan’s hospitality sector has been busy preparing for the surge in inbound tourism. Hotels, resorts, and tourism-related businesses are ramping up their operations to accommodate the growing number of international visitors. Many of Japan’s major hotel chains are enhancing their facilities to meet the demand for high-quality accommodations.

In addition to traditional hotels, Japan has seen a rise in “experience-based” tourism, where visitors can stay in ryokan (traditional inns), capsule hotels, and even renovated historical buildings. These unique lodging options offer a more intimate and immersive way for visitors to explore Japanese culture.

Japan’s hospitality industry also focuses on impeccable service, often referred to as omotenashi. This unique approach to hospitality is about more than just providing excellent service; it is about anticipating a guest’s needs and offering a level of personal attention that is unparalleled. With the influx of international tourists, the industry is making a concerted effort to ensure that visitors from Taiwan, Hong Kong, and other countries feel welcomed and at home.

International tourists are particularly fond of Japan’s hospitality, and the country’s hotels and resorts have consistently received high ratings for service quality, cleanliness, and overall guest experience. The demand for Japanese hospitality is so high that many hotels are offering customized services to cater to international visitors, such as multilingual staff, international cuisine, and unique cultural experiences.

As Japan continues to see a steady increase in visitors, the hospitality sector is expected to grow, with new hotels, restaurants, and entertainment facilities being developed across the country. These developments will not only benefit major tourist hubs like Tokyo, Osaka, and Kyoto, but also smaller cities and rural areas that are keen to attract international visitors.

Flight Details and Tips for Traveling to Japan

For travelers heading to Japan from Taiwan and Hong Kong, there are numerous flight options available with Japan Airlines and ANA. Both airlines operate direct flights to Tokyo, Osaka, and other major cities in Japan, making it easy to travel to your desired destination. Below are some key flight details:

Flights from Taiwan:

• Flight duration: Approximately 4 hours from Taipei to Tokyo, and 3 hours from Taipei to Osaka.
• Airlines: Japan Airlines, ANA, EVA Air, and China Airlines all operate direct flights from Taiwan to Japan.
• Frequency: Daily flights are available, with multiple departures throughout the day.
• Flight tips: Be sure to book early, especially during peak travel seasons like Golden Week, New Year, and the cherry blossom season in spring.

Flights from Hong Kong:

• Flight duration: Around 4.5 hours from Hong Kong to Tokyo, and 4 hours from Hong Kong to Osaka.
• Airlines: Japan Airlines, ANA, Cathay Pacific, and Hong Kong Airlines all offer direct flights to Japan.
• Frequency: There are numerous flights daily, ensuring flexible travel times for tourists.
• Flight tips: Hong Kong’s international airport is one of the busiest in the world, so make sure to arrive at least 3 hours before your flight to allow for check-in and security procedures.

Travelers should also keep in mind that Japan is a popular year-round destination, but certain seasons are busier than others. To avoid the crowds, it’s a good idea to plan your trip during off-peak periods, such as early autumn or late winter. If you’re traveling during a peak season, booking your flights and accommodations in advance is essential.

Travel Tips for Visitors

1. Learn Basic Japanese Phrases: While many people in Japan speak English, especially in tourist areas, learning a few basic Japanese phrases can enhance your experience. Simple greetings like “Konnichiwa” (Hello) or “Arigatou” (Thank you) go a long way in showing respect for the culture.
2. Cash is King: Japan is still very much a cash-based society, so it’s advisable to carry yen, especially in smaller towns and rural areas. ATMs in Japan are widely available, but credit card acceptance can vary, especially in remote locations.
3. Use Public Transportation: Japan’s public transportation system is one of the best in the world. The train network is efficient, punctual, and easy to navigate. Consider purchasing a Japan Rail Pass if you plan to travel across the country by train.
4. Respect Local Customs: Japanese culture places a strong emphasis on respect and politeness. Always be mindful of local customs, such as removing your shoes when entering someone’s home or certain establishments, speaking quietly in public places, and avoiding excessive public displays of affection.
5. Visit Lesser-Known Destinations: While Japan’s major cities like Tokyo, Kyoto, and Osaka are must-see destinations, there are many lesser-known gems waiting to be explored. Consider visiting regions like Hokkaido, Okinawa, or rural areas in the Japanese Alps to experience a more tranquil side of the country.
6. Stay Connected: Renting a pocket Wi-Fi device or a SIM card is a great way to stay connected while traveling in Japan. This will allow you to use navigation apps, translate signs, and share your travel experiences on social media.
7. Embrace Seasonal Changes: Japan is known for its beautiful seasonal changes, from cherry blossoms in the spring to vibrant autumn leaves. Depending on when you visit, there are unique experiences to be had, such as enjoying winter sports in Hokkaido or attending a summer festival in Kyoto.

Japan Airlines and ANA boost inbound tourism as Taiwan and Hong Kong lead record growth in Japan’s visitor numbers. With the country’s tourism booming, the aviation and hospitality sectors are expanding to meet the growing demand from these key markets.

Wrapping Up

Japan’s tourism sector is on the rise, fueled by the increasing number of international visitors, especially from Taiwan and Hong Kong. With Japan Airlines and ANA expanding their routes and services, the country is becoming more accessible than ever for travelers looking to experience its rich culture, stunning landscapes, and world-class hospitality. The aviation industry’s role in this tourism boom cannot be overstated, as these airlines continue to drive tourism growth while ensuring a comfortable and efficient travel experience.

Whether you’re visiting Japan for the first time or returning for a deeper cultural experience, there has never been a better time to explore this fascinating country. With enhanced flight services, an exceptional hospitality industry, and a commitment to welcoming visitors from all corners of the globe, Japan promises an unforgettable journey for every traveler.