The ITE Hong Kong 2026 is set to be one of Asia’s most significant tourism trade events, reflecting the dynamic shift in global tourism trends, especially in the post-pandemic era. This annual event, now in its 40th edition, will be held from June 11-14, 2026, at the Hong Kong Convention and Exhibition Centre, drawing industry experts, travel agents, and a global audience interested in the latest developments in both leisure and corporate tourism sectors. The event will include two trade days followed by two public days, offering a comprehensive platform for both professionals and travelers to connect and engage with cutting-edge trends and offerings.

With a focus on the Greater Bay Area (GBA) and other emerging markets across Asia, ITE Hong Kong 2026 will feature more than 500 exhibitors showcasing tourism products, destinations, and innovative services. Notably, the event’s growth parallels the robust economic recovery of Hong Kong and mainland China, which have regained their prominence as leading international travel markets. By the time the 2026 edition rolls around, Hong Kong is expected to remain a key hub for outbound tourism, continuing to influence global travel spending, especially with travelers seeking new, niche destinations and premium experiences.

ITE Hong Kong 2026: Shaping the Future of Global Travel

The International Travel Expo Hong Kong (ITE) stands as one of Asia’s most pivotal tourism events, gathering key players from the travel and hospitality industries. Here’s what attendees can expect from the upcoming ITE 2026:

• Exhibitors and Trade Visitors: 500+ exhibitors from 64 countries, with a focus on destinations within Asia, the Greater Bay Area, and beyond.
• Buyers and Public Engagement: 33% of trade visitors coming from mainland China, and 20% from other regions in Asia.
• Educational Opportunities: Industry seminars, one-on-one networking with key buyers, and discussions on sustainable travel and innovative tourism offerings.
• International Participation: Key international buyers, with increasing participation from Europe and North America, showing the event’s global appeal.

The event’s B2B and B2C platforms offer a unique environment for both tourism professionals and consumers, making it a one-stop destination for the most up-to-date industry trends.

Key Highlights of ITE Hong Kong 2026

As one of the largest trade shows in the region, ITE Hong Kong 2026 is positioned to help tourism businesses connect with both regional and global markets. Some of the major highlights include:

• A Focus on the GBA Region: The Greater Bay Area—which includes Hong Kong, Shenzhen, Guangzhou, Macau, and other cities—has become an economic powerhouse with a combined GDP of USD 2,077 billion, ranking it as the 12th largest economy globally. The GBA’s growing role in global tourism will be highlighted with new offerings, exclusive travel packages, and regional collaborations that aim to attract high-spending travelers.
• Recovery of Outbound Tourism: The recovery of outbound tourism is an essential theme for ITE 2026. Hong Kong is ranked as the 14th largest international tourism spending market, with travelers increasingly seeking premium lodging, niche destinations, and personalized travel experiences. Recent reports by travel agencies indicate that Hong Kong residents have shown a marked increase in bookings to international destinations such as Paris, driven in part by the excitement surrounding the 2024 Summer Olympics.
• Growth of Regional Travel: With nearly 70% of ITE 2025’s visitors coming from mainland China and the Greater Bay Area, regional tourism remains the primary focus. The event will emphasize cross-border collaborations and tourism products catering to both corporate and leisure travelers.
• Luxury and Niche Travel: ITE 2026 is poised to highlight the growing demand for luxury, adventure, and niche tourism. Over 50% of visitors are expected to be well-educated, frequent travelers who are willing to invest in high-quality, exclusive tourism experiences.

Public and Trade Days: Bridging the Gap Between Consumers and Professionals

A defining feature of ITE Hong Kong 2026 is the mix of public and trade days, allowing both industry professionals and individual consumers to engage directly with exhibitors and learn about new trends in tourism. This dual-focus strategy supports B2B networking while also providing the public with direct access to exclusive tourism offers, helping them plan future travels and explore new destinations.

• Trade Days: Designed for industry professionals such as tourism agencies, MICE operators, and corporate travel planners, the trade days will facilitate private meetings, workshops, and networking sessions, aimed at discussing emerging tourism markets and innovations.
• Public Days: Visitors on these days can attend seminars on travel trends, explore diverse destinations, and meet tourism operators directly. Popular destinations from Southeast Asia, Northeast Asia, and Europe will be spotlighted as emerging favorites for leisure and family vacations.

Key Statistics: A Look at ITE Hong Kong’s Impact on Global Tourism

• Exhibitors: More than 500 exhibitors from 64 countries will be present, showcasing everything from luxury resorts to adventure tourism options.
• Visitors: The event will draw tens of thousands of public visitors, with a strong presence of frequent travelers from Hong Kong, China, and Southeast Asia.
• Buyers & Trade Visitors: ITE 2025 saw 33% of its visitors from mainland China and 20% from other parts of Asia, with 46% of visitors representing travel agencies and operators, and 15% in the MICE sector.

Destination Trends: What’s New in 2026

As travel patterns shift, ITE Hong Kong 2026 will focus on new and emerging destinations, particularly in Southeast Asia and Europe, responding to growing interest in less-explored regions. Visitors will have the opportunity to learn about:

• Southeast Asia: Countries such as Vietnam, Cambodia, and Indonesia are becoming increasingly popular for eco-tourism, luxury beach resorts, and cultural heritage tourism.
• Europe: Destinations such as Portugal and Spain are rising in popularity due to their affordable luxury, rich history, and high-quality travel experiences.
• New Experiences: With increasing demand for personalized and sustainable travel, ITE 2026 will also emphasize green tourism practices, highlighting eco-conscious travel options, sustainable resorts, and adventures that preserve natural resources.

Networking and Opportunities for Industry Professionals

ITE Hong Kong 2026 is not only an exhibition but also a comprehensive networking event where professionals can engage in a wide array of programs designed to facilitate business growth:

• Buyers Meetings: One-on-one meetings with top-level buyers and sellers from around the globe to discuss business opportunities and strategic partnerships.
• KOL Networking: Influencers and industry leaders will collaborate and exchange insights into the future of global tourism.
• Speaking Opportunities: Experts will lead seminars on topics like tourism innovation, corporate travel solutions, and hospitality technology.
• Pre & Post Show Promotions: These services allow exhibitors to engage with buyers before and after the event, providing opportunities for further interaction and business deals.

ITE Hong Kong: A Gateway to Asia’s Growing Tourism Industry

As Hong Kong continues its economic recovery, its status as a global travel hub is only expected to grow. The Greater Bay Area (GBA), which includes Shenzhen, Guangzhou, and Macau, remains central to this expansion, positioning ITE Hong Kong 2026 as an essential event for tourism professionals in Asia and worldwide. ITE 2026 will be the perfect venue for global tourism organizations to understand shifting travel trends, connect with high-value travelers, and secure deals for years to come.

Conclusion

ITE Hong Kong 2026 promises to be a pivotal event in the global tourism calendar. By providing a platform for industry professionals to meet with leading buyers, offering insights into new tourism trends, and showcasing exclusive destinations, the event will continue to foster international collaborations and bolster the tourism industry’s recovery. With a spotlight on the Greater Bay Area and Southeast Asia, this year’s expo will help shape the future of global travel, ensuring that Hong Kong remains at the heart of Asia’s tourism growth. For professionals, travelers, and exhibitors, ITE Hong Kong 2026 will provide an unparalleled opportunity to connect, learn, and thrive in the post-pandemic tourism landscape.