Italy, France, Cyprus, Greece, Spain, the United Kingdom, Portugal, and Malta are at the forefront of a new era in luxury travel across Europe, offering unique, off-the-beaten-path experiences. Renowned for their deep cultural heritage, stunning scenery, and unmatched hospitality, these countries are now setting the standard for underrated luxury escapes. By steering away from overrun tourist hubs, they provide exclusive retreats where travelers can enjoy authentic local culture and serene environments. Whether it’s charming coastal towns or tranquil countryside havens, these hidden destinations offer a refreshing, indulgent experience, inviting a more intimate connection to Europe’s timeless appeal.

Italy has always been a top destination for travelers, famed for its rich history, art, and stunning landscapes. However, beyond the well-known attractions lies a wealth of lesser-explored gems that offer just as much allure. One such gem is Umbria, a charming region in central Italy that has recently emerged as one of Europe’s most underrated and luxurious summer destinations.

Situated between Tuscany and Lazio, Umbria is often overshadowed by its more famous neighbors. Yet, it has earned recognition as Europe’s top underrated destination in a recent ranking by CV Villas, a luxury travel agency. The ranking, which analyzed travel reviews from 50 lesser-visited European destinations, placed Umbria at the top, with an impressive “underrated luxury score” of 94.67 out of 100, underscoring its understated beauty and allure.

Why Umbria is a Hidden Treasure

Nicknamed Italy’s “green heart,” Umbria offers a serene, slower pace of life that sets it apart from the bustling tourism hotspots of its neighbors. This tranquil region is perfect for those seeking an authentic, peaceful retreat. While Tuscany often takes the limelight, Umbria stands out with its unspoiled landscapes, historic towns, and cultural richness, making it an ideal choice for travelers who appreciate authenticity.

The region is dotted with picturesque towns such as Assisi, Spello, and Montefalco. These towns, perched on ridgelines and surrounded by rolling hills, offer cobblestone streets, ancient stone buildings, and charming piazzas where local life unfolds. The towns are steeped in Roman history, with impressive architectural landmarks and delightful local cuisine. Visitors can savor the region’s wines, olive oils, and hearty, farm-to-table dishes, all of which reflect Umbria’s agricultural heritage.

The Shift Toward Underrated European Destinations

Umbria’s recognition as Europe’s hidden gem reflects a broader trend of travelers seeking out lesser-known, more authentic destinations. As travelers become increasingly interested in unique, intimate experiences, regions like Umbria are gaining popularity for their rich culture and unspoiled beauty.

The appeal of these underrated destinations is growing, as more travelers opt for quieter, less-crowded locations that offer a luxurious experience without the masses. Umbria, with its peaceful atmosphere and rich cultural offerings, is quickly becoming a favorite for those seeking a more personal, immersive travel experience. The allure of these places lies not only in their beauty but in their ability to provide a deeper connection to local culture, history, and traditions.

Other Hidden Gems in Europe

Umbria may have claimed the top spot, but there are plenty of other lesser-known destinations across Europe that are capturing the attention of discerning travelers. Biarritz, a coastal town in France, ranks second on the list. Known for its beautiful sandy beaches, surf culture, and relaxed vibe, Biarritz offers an idyllic retreat with breathtaking natural beauty. Paphos in Cyprus, Brittany in France, and Emilia-Romagna in Italy round out the top five, each offering a distinctive blend of history, culture, and stunning scenery.

Other countries, including Spain, Greece, Portugal, and Malta, also feature prominently on the list, showcasing the diversity of hidden gems waiting to be discovered. From the charming beaches of San Sebastian in Spain to the vineyards of Bordeaux in France, these destinations offer the perfect mix of luxury, culture, and adventure for those looking to explore the road less traveled.

The Full List of Europe’s Most Underrated Summer Destinations

1. Umbria, Italy
2. Biarritz, France
3. Paphos, Cyprus
4. Brittany, France
5. Emilia-Romagna, Italy
6. Paros, Greece
7. San Sebastian, Spain
8. Antibes, France
9. St. Ives, United Kingdom
10. Taormina, Italy
11. Ferragudo, Portugal
12. Bordeaux, France
13. Valetta, Malta
14. Skiathos, Greece
15. Valencia, Spain
16. Puglia, Italy
17. Montpellier, France
18. Occitanie, France
19. Soller, Spain
20. Bilbao, Spain

Italy, France, Cyprus, Greece, Spain, the United Kingdom, Portugal, and Malta are leading the way in redefining luxury travel in Europe by offering exclusive, less-explored destinations that combine authenticity with indulgence, catering to travelers seeking unique and serene experiences.

These destinations reflect a growing trend of travelers seeking out less-explored, luxurious places that offer both relaxation and a more personal connection to the culture. Whether it’s the rolling hills of Umbria or the stunning coastal beauty of Biarritz, Europe is full of hidden treasures that promise unforgettable experiences.