By: Paramita Sarkar

In India, the United Kingdom, and Australia, the future of travel is becoming increasingly digital. The rise of AI-driven itineraries and hyper‑personalised trips is changing how we plan, experience, and interact with tourism in these key destinations. Governments and tourism bodies are embracing artificial intelligence (AI) to craft custom travel experiences, optimise visitor flows, and enhance the overall travel experience. In India, Australia, and the UK, digital transformation is being led by AI, creating a seamless, tailored travel ecosystem that appeals to modern travellers.

What’s happening?

In recent years, the tourism sectors of India, the United Kingdom, and Australia have begun integrating AI and hyper‑personalisation into their travel planning systems. AI-powered itineraries and real-time travel suggestions based on personal preferences are gaining traction. India’s Ministry of Tourism, through its National Digital Tourism Mission, is leveraging AI to enhance regional tourism, offering more tailored experiences for visitors.
In the United Kingdom, AI is playing a significant role in creating more efficient travel experiences and dynamic itineraries that reflect current traveller behaviours and trends.
Australia is also at the forefront of integrating AI into tourism, with Tourism Australia aiming to use AI to better understand visitor preferences and encourage visits to regions beyond major tourist hubs.

Who is driving the change?

Governments and tourism authorities in India, Australia, and the UK are leading the push for AI in the tourism sector. In India, the Ministry of Tourism is partnering with tech firms to digitise and streamline travel services, from booking to in‑destination services. The UK government has already invested in digital infrastructure to support AI‑driven visitor management systems, which enhance efficiency across airports, stations, and attractions. Similarly, Tourism Australia’s Thrive 2030 initiative seeks to integrate AI in all aspects of the tourism industry.

Where is this impacting travel?

The AI and hyper‑personalisation trend is evident in all three countries. In India, the government’s National Digital Tourism Mission will introduce AI‑based platforms to personalise itineraries for tourists visiting diverse regions like Rajasthan, Kerala, and Himachal Pradesh.
In the United Kingdom, London, Edinburgh, and the Cotswolds are already using AI to offer tailored travel recommendations to visitors. The shift is especially felt in London, where AI tools are integrated with the VisitLondon app to suggest attractions, restaurants, and events based on user data.
In Australia, regions like Tasmania, Queensland, and The Outback are becoming key focus areas for Tourism Australia’s AI initiatives. The use of data and AI tools will allow tourists to receive suggestions based on individual interests—be it eco‑tourism, adventure tourism, or Indigenous heritage experiences.

When is this happening?

The AI-driven travel trend has already begun taking shape in India, Australia, and the United Kingdom in 2024. Initiatives like the National Digital Tourism Mission in India and Thrive 2030 in Australia are well underway, with AI‑based apps and travel tools being tested and developed for wider use in 2025. The UK has also rolled out several pilot projects, with more widespread AI integration expected by late 2025.

Why is this important?

Personalised travel powered by AI is the future of tourism in India, Australia, and the UK. AI can help governments and companies optimise visitor experience by making recommendations based on individual preferences, travel patterns, and past behaviours. This personalisation not only improves the travel experience for visitors but also supports destination management, helps avoid over‑tourism in popular areas, and spreads the benefits of tourism more evenly across regions. AI is also crucial for sustainability, helping balance the number of visitors at high‑traffic destinations by directing them to lesser‑known, but equally valuable, attractions.

How will AI change the way we travel?

In the next few years, AI will take personalisation to new heights. AI algorithms will use real-time data to offer tailored recommendations and itineraries. Whether a traveller is visiting Kerala, exploring Tasmania, or touring London, they will receive curated suggestions based on their interests, travel history, and current weather conditions. This level of detail will create a more connected, efficient, and fulfilling travel experience. In India, the National Digital Tourism Mission will play a critical role in this transition, aiming to build a truly AI-powered tourism ecosystem.

Conclusion

As AI-driven itineraries and hyper‑personalised travel experiences become the norm, travellers in India, the United Kingdom, and Australia are about to enter a new age of customised tourism. With AI shaping every part of their journeys, from booking flights to personalised tours, the future of travel is tailored to the individual. For governments, the focus on AI will help better distribute tourism, reduce congestion, and enhance sustainability while offering visitors more fulfilling experiences. As these changes take root over the next few years, AI will undoubtedly become an integral part of the global tourism landscape.