HSBC HK launches ‘#OpenToArt’ initiative with M+ Special Exhibition featuring couture designer Guo Pei

Hong Kong – The Hong Kong and Shanghai Banking Corporation Limited (HSBC) has launched its latest #OpenToArt initiative in conjunction with the M+ Special Exhibition, “Guo Pei: Fashioning Imagination,” aiming to transform Hong Kong into a vibrant hub for art, couture, and fashion.

Since 2022, HSBC Hong Kong has been the inaugural lead partner of M+, dedicated to bringing the world’s most exquisite artworks to the city. As the lead sponsor of M+’s Special Exhibition, “Guo Pei: Fashioning Imagination,” HSBC is embarking on a two-month innovative marketing campaign, playing a crucial role in showcasing the rich legacy of couture craftsmanship.

The Special Exhibition showcases over 40 stunning haute couture pieces designed by Guo Pei, the only Chinese designer to have presented ten couture collections at Paris Haute Couture Week for five consecutive years. By sponsoring this exhibition, HSBC invites visitors to explore Guo Pei’s captivating world and gain insights into her extraordinary design journey.

To promote the event, HSBC implemented a comprehensive marketing strategy that seamlessly integrated online and offline tactics, sparking an art frenzy across Hong Kong. In collaboration with the PR agency MSL Hong Kong, HSBC is enhancing the exhibition’s visibility through a wide range of innovative marketing approaches.

HSBC has collaborated with four prominent fashion icons—Kathy Chow, Grace Chan, Mayao Ma, and Heidi Lee—to create an engaging Instagram Reels teaser in anticipation of the exhibition. The video features these talents strutting down a red carpet that transforms the city into a vibrant runway connecting the HSBC Main Building to M+. This visually striking representation highlights HSBC’s commitment to unlocking opportunities for diverse individuals and reinforces its dedication to the #OpenToArt initiative, breaking both physical and artistic boundaries to inspire the community to embrace art.

Additionally, HSBC also strategically installed a tram shelter advertisement in Central, effectively reaching diverse audiences to celebrate Guo Pei’s artistry. These eye-catching ads are designed to captivate passersby, sparking curiosity and enthusiasm within the local community. 

By creating a buzz around the upcoming exhibition, HSBC seeks to inspire individuals and foster a deeper appreciation for art and culture in Hong Kong. This initiative not only engages a wide audience but also enhances awareness of the vibrant artistic landscape in the city.

Cheuk Shum, managing director and head of marketing for wealth and personal banking at HSBC Hong Kong, said, “We are excited to promote M+ Special Exhibition, ‘Guo Pei: Fashioning Imagination’ across online and offline platforms, linking Hong Kong with the global art scene through innovative marketing ideas. The red carpet concept adapted in the Instagram reels is an invitation for everyone to engage with art, reflecting our vision of turning Hong Kong into a dynamic stage for fashion and creativity. Through strategic collaborations with influencers, we strive to connect people of all backgrounds and ages to diverse art forms, broadening awareness of art events to a wider audience in Hong Kong.”

HSBC will continue to support and sponsor M+ exhibitions and community activities, demonstrating its commitment to enhancing the artistic landscape. Through the #OpenToArt initiative, HSBC aims to foster art and culture, bridging local and global boundaries to connect artists and artworks with the vibrant city of Hong Kong.

Source link

Visited 1 times, 1 visit(s) today

Related Article

China Daily senior editor to helm publicity efforts at Hong Kong liaison office

China Daily senior editor to helm publicity efforts at Hong Kong liaison office

Beijing has appointed a senior editor from its official English-language media as the chief publicity officer at its liaison office in Hong Kong, in a bid to improve the central government’s narratives for the international audience, the Post has learned. Official sources said Sun Shangwu, 56, deputy editor-in-chief of China Daily, would move to the

3 October 2025
The force confirmed the truck was not carrying any explosive materials. Photo: Handout

Dump truck catches fire in Hong Kong’s Causeway Bay shopping district

A dump truck caught fire in Hong Kong’s shopping district of Causeway Bay on Thursday, resulting in dark smoke billowing across a busy street. Photos posted online in the afternoon showed that a truck on Paterson Street was on fire, producing a large column of black smoke that drew a crowd of onlookers. The fire

3 October 2025
Hong Kong sets 2-week nomination period for Legislative Council election

Hong Kong sets 2-week nomination period for Legislative Council election

Hong Kong will begin its two-week nomination period for the next Legislative Council election on October 24, paving the way for the return of 90 lawmakers in only the second poll held under Beijing’s “patriots-only” electoral reform. Gazetting the electoral arrangement on Friday, the Registration and Electoral Office said the nomination will run until November

3 October 2025
Opinion | Hongkongers must see the waste-charging scheme makes financial sense

Opinion | Hongkongers must see the waste-charging scheme makes financial sense

As a super typhoon headed towards the city last week, the government announced that the long-delayed waste-charging scheme would remain indefinitely suspended. The broader socioeconomic challenges confronting Hong Kong are real. However, the city risks forfeiting a critical opportunity to meet the target set in the Waste Blueprint for Hong Kong 2035, a gradual reduction

3 October 2025
Cheung Chau. Liu Chi-leung preserves Hong Kong’s disappearing streetscapes through detailed drawings. Photo: Handout

Spirit of Hong Kong Awards: meet the illustrator keeping the city’s urban memory alive

When Hong Kong illustrator Liu Chi-leung walked past his old primary school in Western District a few years ago, he noticed familiar streetscapes disappearing under redevelopment. Liu, who goes by the pen name LeE-papa, sketched one of the buildings and shared it online. “I put it on Facebook, and old classmates and neighbours recognised it.

3 October 2025