In response to the ongoing economic challenges, the Hong Kong Tourism Board (HKTB) has significantly amplified its summer campaign by introducing more than 260 offers and discounts designed to stimulate both local and tourist spending. The expanded range of deals, unveiled on a Tuesday, is aimed at attracting more visitors and encouraging Hong Kong residents to engage with the city’s diverse offerings during the peak summer period. This strategic move has been implemented in an effort to provide greater value and enhance the local economy, especially in light of slower economic conditions.

Expanding the Range of Offers: Aiming to Boost Local and Tourist Spending

The primary goal of this enhanced campaign is to encourage spending among tourists and locals, contributing to the recovery and growth of various sectors such as hospitality, dining, and tourism attractions. With the introduction of over 260 deals, the HKTB aims to offer a variety of options for visitors seeking affordable experiences in Hong Kong. The campaign is designed to appeal to a wide range of visitors, from those looking to enjoy a traditional Cantonese meal to families seeking affordable ways to explore the city’s famous attractions.

A notable feature of the expanded campaign is the introduction of buy-one-get-one-free offers for dining at renowned Cantonese restaurants. These offers, which apply to set dinners or à la carte dishes, provide an opportunity for visitors to sample authentic Hong Kong cuisine at a reduced cost. The focus on Cantonese food highlights one of the city’s most celebrated culinary traditions, further enhancing the appeal of Hong Kong as a food destination.

Deals on Family-Friendly Attractions and Tourist Sites

In addition to the dining offers, the summer campaign also introduces early-bird discounts for various family-friendly attractions. These discounts make it more affordable for families to visit some of Hong Kong’s most popular sites, including theme parks and museums. With the summer months being a prime time for family vacations, these deals are particularly valuable, offering families an opportunity to enjoy the city’s offerings at a more accessible price.

Moreover, the tourism board has also partnered with popular fast-food chains to provide special offers, catering to those looking for affordable dining options during their visit. These partnerships with both high-end restaurants and fast-food chains reflect the HKTB’s intention to cater to a wide demographic, ensuring that both tourists and locals can benefit from the deals.

Buy-One-Get-One-Free Buffets and Hotel Discounts

The campaign also includes substantial discounts from the hospitality sector. More than 100 hotels across Hong Kong are participating in the promotion, offering buy-one-get-one-free buffet lunches or dinners. These offers provide visitors with an opportunity to indulge in Hong Kong’s renowned buffet culture, where guests can enjoy a variety of dishes in a single meal at an affordable price. The additional hotel accommodation discounts ensure that visitors can extend their stays without worrying about escalating costs.

The collaboration with the hotel sector is a significant aspect of the campaign, as it helps support the local hospitality industry, which has been struggling in recent years. By offering incentives for longer stays and more dining experiences, the campaign works to increase overall hotel occupancy rates and generate additional revenue for businesses in the hospitality sector.

The Success of the “Hong Kong Summer Viva” Website

The campaign, which was initially launched in the second half of June, has already garnered significant support, according to the HKTB. One of the key elements of this initiative is the “Hong Kong Summer Viva” website, where all the offers and discounts are centrally located. This website serves as a comprehensive hub for visitors and residents alike to access the available deals, making it easier for people to plan their summer activities in Hong Kong.

Since its launch, the number of deals featured on the website has grown substantially, from 150 to more than 260. The expansion of available offers on the site reflects the success and widespread support of the campaign, with more businesses joining the effort to offer discounts to attract customers during the summer period. The website is designed to be user-friendly, allowing visitors to browse through the various categories of offers, including dining, attractions, and hotel stays, making it convenient for everyone to take full advantage of the promotions.

Deadline for Offer Redemption: August 31

The HKTB has announced that most of the offers and discounts available through the campaign can be collected or redeemed until August 31, 2025. This gives both tourists and locals ample time to take advantage of the deals and plan their summer activities accordingly. The extended redemption period allows for flexibility, ensuring that people can enjoy value-added experiences throughout the entire summer season.

Visitors are encouraged to make the most of the deals during this period, as it offers an opportunity to experience more of what Hong Kong has to offer at a fraction of the usual cost. Whether it’s enjoying a family-friendly attraction, indulging in a buffet meal, or staying at a hotel with significant discounts, the campaign ensures that there are plenty of ways for people to enjoy Hong Kong without breaking the bank.

Special Deal: Complimentary Early Park Entry Passes for Disneyland Resort

In addition to the numerous deals offered across various sectors, the HKTB has also introduced a special promotion for one of Hong Kong’s most iconic attractions, the Hong Kong Disneyland Resort. A second batch of 50 “Complimentary Early Park Entry Passes” will be available for collection starting at noon on Wednesday. This exclusive offer is part of the resort’s ongoing 20th-anniversary celebrations.

The early entry passes allow visitors to enter the park one hour before its official opening time, giving them the chance to enjoy popular attractions without the usual crowds. These passes are valid for one day between August 1 and August 31, 2025, and offer an exciting opportunity for visitors to maximize their time at the park. However, it is important to note that the passes do not include admission to the resort, and visitors must have valid park tickets to use the early entry benefit.

Strategic Vision Behind the Campaign

This expanded summer campaign is part of a broader strategic vision set forth by Peter Lam Kin-ngok, the Chairman of the Hong Kong Tourism Board. Lam’s primary goal is to extend the average length of visitor stays in Hong Kong, which currently stands at 3.2 nights. By providing more value through discounts and special offers, the HKTB aims to encourage tourists to stay longer and explore more of the city’s attractions, thereby contributing to the overall economic recovery of the region.

The campaign is also intended to cater to both family and business visitors, two important groups that play a significant role in Hong Kong’s tourism industry. By targeting these demographics with specific offers, such as family-friendly attraction deals and hotel accommodations, the HKTB is positioning Hong Kong as an ideal destination for both leisure and business travel.

Longer-Term Goals for Hong Kong’s Tourism Industry

While the immediate goal of the summer campaign is to increase tourism activity during the peak season, the Hong Kong Tourism Board has expressed its commitment to fostering long-term growth in the sector. The HKTB plans to build on the success of this summer initiative by introducing new campaigns throughout the year to attract tourists from around the world. The city’s diverse mix of culture, shopping, dining, and entertainment options makes it an appealing destination for travelers seeking a memorable and fulfilling experience.

Additionally, Hong Kong’s position as a key international business hub ensures that the tourism sector will continue to benefit from the influx of business travelers. The HKTB is focused on enhancing Hong Kong’s appeal as a multifaceted destination, capable of catering to a broad range of interests and needs.

A Summer of Unmissable Deals

The Hong Kong Tourism Board’s expanded summer campaign offers a compelling opportunity for both residents and visitors to experience the best of the city at a discounted price. With more than 260 deals available across dining, attractions, and accommodations, the campaign has something for everyone. The addition of special offers, such as early park entry passes for Disneyland and buy-one-get-one-free dining options, ensures that visitors can enjoy value-added experiences throughout the summer.

Through these strategic initiatives, the HKTB is not only enhancing the visitor experience but also driving the economic recovery of the city’s tourism sector. The goal to extend visitor stays and attract a wide range of tourists, including families and business travelers, reflects a forward-thinking approach to tourism management. As the summer campaign continues to attract attention and participation, it is clear that Hong Kong remains a dynamic and appealing destination for travelers from around the world.