Greater Bay Airlines Expands Japanese Network with Exciting New Route to Sapporo, Hokkaido Starting December 2025

Greater Bay Airlines (GBA) is set to deepen its commitment to international connectivity with the announcement of a new direct service connecting Hong Kong to Sapporo, the vibrant capital of Japan’s northernmost island, Hokkaido. Beginning December 17, 2025, GBA will operate six weekly flights between Hong Kong International Airport and New Chitose Airport, further enhancing its rapidly expanding footprint in Northeast Asia.

This latest development comes at a strategic time as demand for winter travel continues to soar, especially among Hong Kong travelers eager to experience Sapporo’s breathtaking snowy landscapes, hot spring culture, and globally renowned food scene.

Strategic Expansion into Japan’s Winter Wonderland
With this new route, Greater Bay Airlines strengthens its presence in Japan, building on the popularity of existing Japanese destinations already served by the carrier. The decision to launch service to Sapporo—Japan’s ultimate winter escape—reflects GBA’s keen understanding of market preferences and seasonal travel patterns. Hokkaido has long been a top choice for Hong Kong vacationers seeking powdery ski slopes, traditional ryokan stays, and vibrant seasonal festivals.

By adding Sapporo to its route map, GBA is not only enhancing leisure travel options for its customers but also reinforcing its status as a competitive player in the regional aviation market. The six-times-weekly frequency offers flexibility and convenience, especially during the peak snow season, when travelers flock to Hokkaido for skiing, snowboarding, and cultural festivities.

Seamless Access to Japan’s Northern Gem
The Hong Kong–Sapporo service will operate via New Chitose Airport, a key gateway to the island of Hokkaido. This airport is well-connected to the rest of the region through robust ground transport links, offering easy access to major cities and resort areas such as Niseko, Otaru, and Furano.

GBA’s flight schedule will cater to both early planners and last-minute adventurers, enabling passengers to arrive in Sapporo with ample time to enjoy full-day activities—be it gliding through pristine ski trails or relaxing in geothermal onsens surrounded by snow-covered mountains.

A Cultural and Culinary Journey Awaits
Sapporo’s appeal goes far beyond snow sports. The city’s annual Sapporo Snow Festival, held every February, draws millions of visitors to marvel at spectacular snow and ice sculptures displayed throughout the city, particularly in Odori Park. Nakajima Park, another urban gem, transforms into a serene winter landscape ideal for snowshoeing or photography.

The local culinary scene is equally inviting. Known for its seafood markets, ramen alleys, and fresh farm-to-table produce, Sapporo is a foodie paradise. Highlights include buttery corn miso ramen, melt-in-your-mouth uni (sea urchin), and Hokkaido’s signature grilled lamb dish—Jingisukan. Visitors will also find craft beer brewed at the historic Sapporo Beer Museum, which pairs perfectly with the cold weather.

Strengthening Hong Kong–Japan Tourism Ties
The introduction of GBA’s Hong Kong–Sapporo route is expected to further strengthen tourism links between Hong Kong and Japan. As Hong Kong residents maintain a deep affection for Japanese culture, cuisine, and natural beauty, this new route will stimulate travel demand in both directions. Likewise, it opens the door for more Japanese tourists to explore the diverse cultural, culinary, and shopping attractions that Hong Kong offers year-round.

This cross-border connection is particularly timely as both regions continue their post-pandemic tourism revival efforts. GBA’s announcement aligns with broader regional goals to revitalize tourism economies through increased air connectivity and targeted route development.

GBA’s Vision: Affordable, Convenient, and Connected
Founded on the vision of delivering affordable yet quality travel, Greater Bay Airlines continues to grow its network with passenger-centric service and route efficiency. The Sapporo launch underscores the airline’s commitment to providing convenient, value-driven options for leisure travelers while maintaining high safety and service standards.

GBA’s expanding fleet of modern, fuel-efficient aircraft allows for greater operational flexibility and environmental responsibility—two core pillars of the airline’s long-term strategy.

Looking Ahead: More Destinations, More Possibilities
As GBA builds on its momentum in the Japan market, the airline is eyeing further expansion in Asia-Pacific and beyond. With travel demand rebounding and consumer confidence on the rise, Greater Bay Airlines is poised to play a vital role in re-shaping air travel across the region.

The new Hong Kong–Sapporo service is a strong signal of that ambition, opening new horizons for both seasoned travelers and first-time explorers looking for authentic, enriching experiences.
Final Thoughts
Greater Bay Airlines’ launch of direct flights to Sapporo marks a bold step in connecting Hong Kong travelers with one of Japan’s most enchanting regions. With snow-draped adventures, steaming onsens, and unforgettable flavors waiting at every turn, this new service ensures that the magic of Hokkaido is just a few hours away.

Whether you’re planning a winter sports getaway, a romantic escape, or a culinary tour, Greater Bay Airlines is ready to take you there—conveniently, comfortably, and affordably.

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