Published on
August 20, 2025
Hong Kong is making significant strides to position itself as a premier destination for Muslim travelers with the launch of its innovative Jelajah Hong Kong campaign. This groundbreaking initiative, in collaboration with Klook, aims to create a seamless travel experience tailored to the specific needs of Muslim tourists. With a growing global Muslim travel market, Hong Kong recognizes the importance of offering services that respect and cater to faith-based requirements. The Jelajah campaign promises to provide Muslim travelers with accessible halal food options, prayer facilities, and culturally sensitive itineraries that showcase the city’s rich heritage and diverse attractions. By addressing these key needs, Hong Kong is not only enhancing its reputation as an inclusive destination but also tapping into an emerging and highly influential market segment, setting the stage for a new era in Muslim-friendly tourism.
A Fresh Chapter for Muslim-Friendly Getaways
The Hong Kong Tourism Board, together with travel platform Klook, kicked off Jelajah Hong Kong to prove that the city is dedicated to Muslim-friendly travel. The project gives peace of mind by spotlighting halal dining, prayer spots, and areas where privacy is respected. The mission is clear: make Muslim visitors feel right at home while they check off their Hong Kong bucket lists.
As part of the campaign, Klook has rolled out a user-friendly online hub. Travelers can now book halal meals, prayer-ready hotels, and itineraries designed especially for families and culture lovers. These packaged day tours hit all the highlights—from famous temples to vibrant street markets—ensuring that Muslim travelers can soak in Hong Kong’s charm, confident that their faith-based needs are already sorted out.
Building Trust and Comfort for Muslim Travelers
Klook is making it easier for Muslim travelers to explore Hong Kong by connecting them with its Kreator network across Singapore, Malaysia, and Indonesia. These local influencers share genuine recommendations, guiding fellow Muslims through the planning process so they can travel with confidence. Hearing real stories from familiar voices helps travelers feel at home long before they arrive.
To take the support a step further, Klook teamed up with CrescentRating and HalalTrip, becoming the first global experiences platform to display verified Muslim-friendly ratings for attractions and activities. Travelers can now filter experiences that meet Halal guidelines, from dining options to prayer facilities, ensuring their faith is respected throughout the vacation.
Hong Kong’s Growing Recognition in the Muslim Travel Market
Word of Hong Kong’s efforts is spreading fast. At the 2025 Halal in Travel Awards, the city was celebrated as the “Most Promising Muslim-friendly Destination of the Year.” This award puts Hong Kong on the radar of travelers who value cultural inclusivity, confirming that the city is committed to making every visitor feel respected and welcome.
In addition, Hong Kong secured the third spot among non-OIC (Organization of Islamic Cooperation) markets and came in second worldwide in the Muslim Women Friendly Travel Destination category in the 2025 Global Muslim Travel Index (GMTI), underscoring the city’s dedicated service to Muslim travelers by offering culturally enriching experiences that honor Islamic customs.
A Market on the Rise, Packed with Possibilities
The worldwide Muslim tourism sector is expanding fast. GMTI data shows that global Muslim arrivals hit 176 million in 2024, a 25% jump over 2023. The projection is that, by 2030, the total will climb to 245 million, with expenditure on travel reaching USD 230 billion. These compelling figures signal a gold mine for locations that place Muslim travelers’ requirements first.
Klook’s statistics mirror this momentum, reporting a 43.5% surge in Muslim bookings to Hong Kong over the last year alone. Attractions like theme parks and cultural sites capture the largest share of interest, confirming the city’s role as a prime leisure hotspot for Muslim families.
Conclusion: Hong Kong Welcomes Muslim Travelers with Open Arms
Through the new Jelajah Hong Kong initiative and its collaboration with Klook, the city is making a clear statement: everyone should feel at home while discovering its wonders. By spotlighting Muslim-friendly services, the campaign gives travelers the reassurance they need to experience local culture without compromise. More than a marketing move, it turns Hong Kong into a genuine Muslim-friendly hub. With a sharp eye on faith-based travel demands, the city is in a prime spot to attract the booming Muslim tourism market and strengthen its position as a must-visit gateway for Muslim explorers everywhere.
