In a major step to improve travel connections and support tourism, Hong Kong Airlines has inaugurated direct flights between Hong Kong and Lijiang, a city nestled in the scenic Yunnan Province of Southwest China. This new route is designed to cater to both leisure travelers and tourists, making it easier for people to explore one of China’s most culturally rich and picturesque destinations. With thrice-weekly flights, this route will reduce travel time between the two cities, improve connectivity, and offer travelers more flight options to access Lijiang, a popular gateway to Southeast Asia. This direct flight service is expected to significantly boost inbound tourism, attracting more international visitors to Lijiang while enhancing the city’s global accessibility.

The Key Details of Hong Kong Airlines’ New Service

The inaugural flight of the Hong Kong Airlines direct service to Lijiang took off on September 8, 2025, marking the beginning of a new era of connectivity between Hong Kong and this UNESCO World Heritage-listed city. The airline celebrated the launch with ceremonies at both Hong Kong International Airport and Lijiang Sanyi International Airport, underscoring the importance of this new route for enhancing tourism and trade between the two regions.

The new flight schedule is as follows:

• Flight HX412: From Hong Kong to Lijiang, departs at 7:05 PM and arrives at 10:10 PM. This flight operates on Monday, Wednesday, and Friday.
• Flight HX413: From Lijiang to Hong Kong, departs at 9:05 AM and arrives at 11:55 AM. This flight operates on Tuesday, Thursday, and Saturday.

By offering direct flights, Hong Kong Airlines eliminates the need for layovers, significantly reducing travel time and making the journey from Hong Kong to Lijiang more efficient. These flights are expected to increase tourism to Lijiang, a city known for its ancient architecture, breathtaking landscapes, and rich cultural heritage.

Exploring the Charm of Lijiang

Lijiang is a city of immense cultural and natural significance. Located in the heart of Yunnan Province, it has been a popular tourist destination for both Chinese nationals and international visitors for years. As a UNESCO World Heritage City, Lijiang is renowned for its Naxi ethnic culture and historical architecture, including its ancient old town, which attracts those eager to explore its winding cobbled streets and traditional wooden houses. Visitors are drawn to the city’s natural beauty, with Yulong Snow Mountain, Baisha Village, and Tiger Leaping Gorge standing out as key attractions. Lijiang is also known for Lugu Lake, a serene and scenic spot, and Shuhe Ancient Town, which offers a glimpse into the region’s rich past.

Beyond its ancient charm, Lijiang offers plenty of modern attractions such as vibrant bars, lively music clubs, and bustling local markets, making it an exciting destination for both history buffs and those seeking contemporary experiences. This blend of ancient and modern elements makes Lijiang a must-visit location for travelers to China.

Boosting Inbound Tourism and Enhancing Connectivity

With its new flight service to Lijiang, Hong Kong Airlines is not only facilitating the growth of tourism in the region but also contributing to the expansion of the city’s global appeal. The route enables easier access for international visitors who are looking to explore the beauty and culture of Lijiang while connecting them to the broader regions of Southeast Asia. This added connectivity opens up exciting opportunities for global travelers to explore a less-travelled but highly rewarding destination within China.

As the tourism industry continues to recover and expand post-pandemic, Hong Kong Airlines aims to provide travelers with more convenient and accessible options to explore Lijiang. The increased number of visitors is expected to drive revenue in the local tourism sector, benefiting various sectors including hospitality, transportation, and local markets. In addition, this direct flight route will play a role in promoting cultural exchange, as visitors from Hong Kong and beyond can now experience the unique traditions, cuisine, and lifestyle of the Naxi people, who have lived in Lijiang for centuries.

Lijiang: A Destination Worth Visiting

Beyond the historical and cultural importance of Lijiang, the city offers a peaceful and tranquil atmosphere, attracting nature lovers and those looking to escape the fast-paced lifestyle of larger cities. The picturesque landscape of Yunnan Province, combined with the friendliness and hospitality of its residents, makes Lijiang an unforgettable destination. Visitors can explore ancient streets, visit Black Dragon Pool Park, or take a boat ride on the serene waters of Lugu Lake. The region’s culinary offerings, including its distinctive local cuisine, further enhance the experience for food lovers, making it a multi-sensory adventure for all those who venture there.

As Hong Kong Airlines continues to expand its network, the introduction of this new service to Lijiang plays a crucial role in boosting the city’s profile as a leading tourist destination in China. The airline’s move represents a commitment to opening up more routes that meet the growing demand for international travel, offering travelers more flexibility and options.

Looking Forward to Future Growth

The launch of direct flights between Hong Kong and Lijiang is expected to be just the beginning of increased travel opportunities in the region. With more travelers eager to visit Lijiang, the city is poised to grow even further as a prominent destination for both domestic and international tourism. This new air service not only enhances connectivity between Hong Kong and Southwest China but also supports the broader goal of promoting tourism throughout the country. In the future, as the tourism sector recovers fully, this route may serve as a model for other underserved destinations within China, enabling more regions to share their unique cultural offerings with the world.