Hualien Boosts Global Tourism Appeal with New Direct Flights from Hong Kong and Pioneering Sustainable Travel Experiences

Hualien, an enchanting coastal region on the eastern side of Taiwan, is emerging as a powerful force in the global tourism arena. Famed for its breathtaking landscapes, indigenous heritage, and commitment to environmental sustainability, Hualien is stepping up its efforts to welcome more international visitors. A major milestone in this initiative is the introduction of a nonstop flight service connecting Hong Kong to Hualien, now operated by HK Express.

This new flight service, which began operations in late 2024, now runs four times weekly. By eliminating the need for travelers to transfer through other major cities, the route offers a direct and convenient link to one of Taiwan’s most visually striking and culturally rich areas. With smoother access, Hualien is poised to attract a larger number of tourists seeking unique, authentic, and eco-conscious travel experiences.

Expanded Travel Access and Regional Connectivity

In addition to the direct connection from Hong Kong, travelers also have the option to access Hualien via Kaohsiung, using China Airlines followed by a domestic flight with Mandarin Airlines. This multi-connection option allows for flexible travel planning and supports a broader network of entry points into Taiwan’s eastern corridor. These enhancements in connectivity reflect a strategic move by local authorities to broaden Hualien’s appeal on the international stage.

The improved air access is not a standalone development but part of a broader initiative spearheaded by the Hualien County Government. The goal is to position the region as a hub for sustainable and experiential tourism, in line with Taiwan’s national tourism development agenda.

Sustainable Tourism as a Strategic Priority

Hualien is actively reimagining its tourism landscape by focusing on sustainability and cultural preservation. The county government has launched comprehensive programs aimed at attracting small and medium-sized travel groups through certified local operators. These programs are designed to encourage longer stays and deeper engagement with local culture and the natural environment.

The tourism model being promoted emphasizes quality over quantity. Travelers are encouraged to take part in slow, immersive experiences that support local communities, protect the environment, and highlight indigenous heritage. In doing so, Hualien is not only supporting the growth of its tourism sector but also ensuring its long-term viability.

Natural Wonders and Cultural Enrichment

Nestled between the Pacific Ocean and the Central Mountain Range, Hualien is a sanctuary of natural beauty. The area features the stunning East Rift Valley, striking oceanfront cliffs, dense green woodlands, and the internationally acclaimed Taroko National Park. Visitors can explore pristine environments and enjoy unforgettable outdoor adventures, from hiking and biking to river tracing and wildlife watching.

Just outside the city, the Ci Sing Tan Scenic Area offers a tranquil seaside escape. The site is currently hosting the Pacific Ocean International Rock Balancing Festival, a unique event that symbolizes harmony between humans and the natural world through stunning artistic stone sculptures.

Marine ecotourism is also gaining momentum. Seasonal dolphin and whale watching tours provide travelers with the chance to observe marine life in its natural habitat, further highlighting the region’s biodiversity and eco-tourism appeal. While parts of Taroko National Park remain under maintenance, the visitor center continues to welcome guests, offering insights into the park’s geology, flora, fauna, and cultural importance.

Celebrating Indigenous Culture with Authentic Experiences

Cultural immersion is another key focus of Hualien’s tourism vision. The region is home to several of Taiwan’s indigenous communities, whose traditions and stories continue to shape the local identity. Hualien offers visitors curated experiences that showcase indigenous culture through guided forest walks, traditional performances, storytelling sessions, and authentic cuisine.

To promote these values globally, the Hualien County Government has introduced the “Sustainable Travel in Hualien” program. This initiative incentivizes group visits that align with sustainable practices. It offers rewards to tour organizers who use certified local agencies and encourage multi-night stays, thereby supporting the local economy while upholding responsible tourism principles.

Vibrant Events Driving Visitor Engagement

Hualien’s seasonal festivals and events are also major attractions that enhance the visitor experience. This summer, the tourism calendar is packed with vibrant cultural programming that aims to draw both domestic and international tourists.

From July to August, Liyu Lake will host a pop-up water park that adds fun and family-friendly appeal to the region’s summer offerings. In late July, the Hualien Summer Festival will present a five-day concert series, featuring music and performances that reflect local culture and modern entertainment trends.

In August, the Hualien Starry Night Concerts—held in partnership with the global icon “The Little Prince”—will take place across two iconic venues, blending literature, music, and starry skies in a magical celebration. A standout event on the calendar is the Pacific Austronesian Joint Harvest Festival, set to take place from July eighteenth to twentieth. This three-day event celebrates indigenous heritage through music, dance, culinary arts, and traditional ceremonies, reinforcing Hualien’s role as a cultural beacon in the Asia-Pacific region.

Looking Ahead to a Responsible Travel Future

As the tourism sector evolves in response to global trends, Hualien is positioning itself as a destination that champions authenticity, environmental integrity, and deep cultural experiences. The integration of upgraded transportation links, targeted incentive programs, and preservation-based tourism strategies places the region at the forefront of sustainable development in East Asia.

Rather than focusing on mass-market tourism, Hualien is embracing a model that prioritizes thoughtful travel and meaningful connections. It is a destination for the modern traveler—someone who values purpose, exploration, and harmony with nature and culture.

In an increasingly crowded travel market, Hualien stands out as a shining example of how regions can grow tourism responsibly while safeguarding the very qualities that make them special. With its bold initiatives and community-first approach, Hualien is not just welcoming tourists—it is inviting the world to experience Taiwan in a more conscious and enriching way.