Published on
September 13, 2025
As September unfolds, Hainan Free Trade Port is turning heads in Hong Kong with an exciting series of tourism promotion activities aimed at attracting global tourists. This five-day event, which kicked off on September 7, focuses on showcasing the tropical allure of Hainan, a vibrant island province in China. The activities, which are being hosted by the Hainan Department of Tourism, Culture, Radio, TV, and Sports, include a themed conference, a tourism photo exhibition, a display of intangible cultural heritage, and a dazzling Li brocade fashion show.
These events, designed to captivate both Hong Kong citizens and international travelers, aim to highlight Hainan’s top tourism offerings, which range from pristine beaches to rich cultural heritage.
Celebrating Hainan’s Unique Allure in Hong Kong
The All the Sun, All the Fun tourism promotion conference marked the opening of the series of events. Nearly 100 influential guests attended, including representatives from the Asian Tourism Exchange Center, Hong Kong Tourism Commission, and various travel operators. These attendees were invited to experience the charm of Hainan and gain a deeper understanding of the island’s potential as a tourism hub.
Hainan has abundant tourism which were discussed in the conference by Mr Tommy Tan the travel industry of Hong Kong. He emphasized the synergistic strength of Hainan’s resources and Hong Kong’s geographical position as a global finance and culture center. This ergo underlines the possibilities of strategic future collaborations for Hainan and Hong Kong.
Tourism Photo Exhibition: A Glimpse into Hainan’s Beauty
A standout feature of the tourism promotion was the photo exhibition, showcasing over 80 stunning photographs capturing the breathtaking beauty of Hainan. These images highlight the island’s oceanfront, health tourism, and unique aerospace tourism opportunities.
Huang Wenhua, who presently resides in Hong Kong, stated how looking at the photographs made her excited. Although Hainan is an island which she has not yet visited, she admitted that the images made her want to travel to the island.
This exhibition proved to be more than just a visual treat; it helped bridge the gap between the two regions, offering Hong Kong citizens a chance to experience Hainan’s scenic beauty from afar.
Intangible Cultural Heritage and Li Brocade Fashion Show
A significant highlight of the event was the intangible cultural heritage exhibition, featuring a mesmerizing showcase of ethnic costumes and cultural performances. The exhibition also displayed the renowned Li brocade, an ancient textile art form with a history of over 3,000 years.
Li Brocade has as much culture as it has fabric; it is a material telling the story of the island’s aboriginal heritage through the eyes of the Li people. As explained by Tang Qiuchen, an executive of Hainan Li Brocade Culture Communication Co., Ltd, the patterns on the brocade exemplify Hainan’s cultural wealth. People who came to admire the display were as much taken by the year-old fusion of old-world art and contemporary design as they were by the fabric itself.
Influencers and the Role of Social Media in Promoting Hainan
The event also recognized six Hong Kong social media influencers who were awarded the prestigious title of “Tourism International Promotion Ambassador” by the Hainan Department of Tourism. These influencers, chosen for their wide-reaching social media presence, are expected to help promote Hainan as a top-tier travel destination.
One of the recipients, Lin Lijun, expressed her excitement at being part of this initiative. She believes that Hainan’s serene environment, with its gentle sea breeze and relaxed pace of life, is a destination worth exploring. Lin looks forward to using her platform to share her experiences with her followers, spreading awareness of the beauty and tranquility of Hainan.
Why Hainan’s Tourism Strategy is Winning Over Hong Kong
Hainan’s tourism strategy is a brilliant example of cross-regional cooperation aimed at enhancing tourism growth. The integration of Hainan’s unique cultural assets with Hong Kong’s status as an international financial and cultural center creates a potent partnership. This collaboration can potentially open doors for greater tourism exchanges, especially between the Chinese mainland and Hong Kong.
What attracts global tourists and makes Hainan special, is the increasing focus on cultural and eco tourism. Further, Hainan is the only island which provides the four-dimensional luxurious eco tourism products which include oceanic, cultural, and traditional tourism, along with modern frameless glass oceanic observation decks and oceanfront textile art, and is thus completely unique in its offerings.
The Road Ahead for Hainan Tourism in Hong Kong
Hainan’s ongoing tourism promotion events in Hong Kong signal a promising future for the island’s tourism industry. The continued engagement with Hong Kong’s media influencers and travel operators will likely pave the way for future tourism campaigns and joint ventures between the two regions.
As more travelers become aware of Hainan’s rich cultural heritage, pristine nature, and modern attractions, the island is poised to see a surge in visitors from Hong Kong and beyond.
