This October, Greater Bay Airlines will begin direct flights from Hong Kong to the beautiful, relatively unexplored city of Enshi, China, which has striking features like the Enshi Grand Canyon and Suobuya Stone Forest. Enshi offers visitors a chance to connect with China’s breathtaking wilderness, an experience every traveler should have. This new route will not just eliminate the hassle of flights to Enshi. It will also enable passengers to experience the boundless culture and remarkable landscapes which have made Enshi so beloved among travelers around the world, especially nature seekers in search of off-the-beaten-path adventures.

Greater Bay Airlines (GBA) is expanding its footprint in the Chinese Mainland market with the introduction of a new scheduled service between Hong Kong and Enshi. Starting 10th October 2025, this new route will offer travellers a direct connection between Hong Kong and Enshi Xujiaping International Airport. The service will operate three times every two weeks, providing convenient access to one of China’s most captivating destinations.

Located in the southwestern part of Hubei Province, Enshi is a county-level city within the Enshi Tujia and Miao Autonomous Prefecture. Known for its remarkable landscapes and cultural significance, Enshi is rapidly gaining recognition as a top tourist destination. The region, which is rich in both natural beauty and history, has been officially recognised by the China National Tourism Administration as a “Top Tourist City.” This distinction is a testament to the allure of Enshi, which attracts a growing number of visitors each year.

Enshi: A Hidden Gem of China’s Natural and Cultural Heritage

Enshi is home to some of China’s most impressive natural wonders. Among the region’s highlights is the Enshi Grand Canyon, a majestic stretch of rugged landscapes that captivates visitors with its towering cliffs and winding rivers. The Suobuya Stone Forest offers a surreal sight with its towering rock formations, while the Tenglong Cave Scenic Area features spectacular cave systems, underground rivers, and lush greenery. The Shennong Stream, famous for its serene beauty, flows through the area, offering peaceful boat rides and stunning views. Additionally, the Tusi Ancient City, with its historical significance, provides a glimpse into the past, showcasing Enshi’s rich cultural heritage.

These stunning attractions make Enshi an ideal location for both adventure seekers and cultural enthusiasts. Whether it’s hiking through the Enshi Grand Canyon, exploring the ancient Tusi city, or simply enjoying the serene beauty of the region’s natural wonders, Enshi has something to offer every traveller.

A New Gateway for Hong Kong to Enshi

The newly launched service between Hong Kong and Enshi will offer an invaluable connection for those wishing to explore this enchanting region. The flights will depart from Hong Kong International Airport (HKG) and arrive at Enshi Xujiaping International Airport (ENH). The new route is expected to stimulate tourism and provide a boost to the local economy, benefiting both businesses and travellers alike.

The flight schedule for the Hong Kong to Enshi route is structured to provide flexibility for those planning their travels. The following is the scheduled service for the Hong Kong-Enshi route:

• Flight No. HB542: Departs from Hong Kong at 15:50, arriving in Enshi at 18:10. This flight will operate every Friday starting from 10th October, with additional services on Tuesday, Thursday, and Sunday on select dates.
• Flight No. HB538: This service departs from Hong Kong at 16:00, arriving in Enshi at 18:10. Flights will be available on Tuesday and Sunday from 28th October onwards, operating every alternate week, with Thursday departures starting from 6th November.
• Flight No. HB543: Departing from Enshi at 19:10, this service will arrive in Hong Kong at 21:25. It will operate on Fridays from 10th October, with additional flights on Tuesday, Thursday, and Sunday in October. The frequency will shift to every alternate week from 28th October and Thursday flights will be available from 6th November onwards.
• Flight No. HB539: This flight departs from Enshi at 19:10 and arrives in Hong Kong at 21:25. The service will operate on Tuesday and Sunday from 28th October, with every alternate week departures starting 6th November.

With a flight schedule that accommodates both leisure and business travellers, GBA aims to provide an efficient and comfortable travel experience. These convenient flight times make it easier for visitors to enjoy all that Enshi has to offer.

A Growing Focus on the Mainland Market

Greater Bay Airlines’ decision to launch a scheduled service to Enshi highlights the airline’s commitment to expanding its presence in the mainland Chinese market. This move is in line with GBA’s strategy to enhance connectivity between Hong Kong and key cities across China, offering more options for travellers seeking to explore the diverse landscapes and cultures of the region. The airline’s expanding network is designed to cater to both tourists and business professionals who are eager to travel to and from these emerging destinations.

In recent years, the tourism sector in China has seen significant growth, with more and more travellers seeking to explore lesser-known destinations. Enshi, with its pristine natural beauty and rich cultural heritage, has emerged as one of the most exciting places to visit in the country. The introduction of direct flights from Hong Kong to Enshi is expected to make the destination even more accessible, attracting more visitors from Hong Kong and beyond.

The Strategic Importance of Enshi’s Tourism Development

The launch of the new route also plays an important role in Enshi’s broader tourism development strategy. With its recognition as a “Top Tourist City,” Enshi is positioning itself as a key player in China’s tourism industry. The government of Hubei Province has been actively promoting Enshi as a travel destination, investing in infrastructure projects and developing new tourist attractions. The introduction of the Hong Kong-Enshi flight service will further strengthen these efforts by providing a reliable and convenient transportation option for international visitors.

The availability of direct flights will also benefit the local economy by encouraging tourism-related businesses, including hotels, restaurants, and local tour operators. As Enshi’s popularity grows, it is expected that the demand for services and accommodations will increase, further bolstering the region’s economic growth.

Future Prospects for the Enshi-Hong Kong Route

The new Hong Kong-Enshi route is just the beginning of Greater Bay Airlines’ expansion into new markets. The airline is continually exploring opportunities to enhance its network and connect more cities across the Chinese Mainland with Hong Kong. With Enshi as the latest addition to the airline’s growing list of destinations, the future of this route looks promising, and further developments are expected as the demand for travel to Enshi continues to rise.

Starting this October, Greater Bay Airlines’ new nonstop service from Hong Kong to Enshi offers direct access to one of China’s most scenic and untouched destinations, known for its stunning landscapes like the Enshi Grand Canyon and Suobuya Stone Forest, making it an ideal getaway for nature lovers and adventurers.

In conclusion, the launch of Greater Bay Airlines’ scheduled service between Hong Kong and Enshi represents a significant milestone in the airline’s expansion into the Mainland market. This new route provides an excellent opportunity for both tourists and business travellers to experience the stunning landscapes and rich cultural heritage of Enshi. With its impressive natural wonders and vibrant history, Enshi is poised to become a must-visit destination for those seeking an authentic and unforgettable Chinese experience.