Gap and Béis unveil travel collaboration

Gap has partnered with lifestyle brand Béis, founded by actress and entrepreneur Shay Mitchell, on a limited-edition travel collection launching August 1. 

Gap and Béis unveil travel collaboration.
Gap and Béis unveil travel collaboration. – Gap x Béis

The collaboration merges Gap’s iconic American essentials with Béis’s function-forward design ethos, offering a 25-piece capsule of apparel, luggage, and travel bags. 

The luggage and bags come in a limited-edition blue inspired by Gap’s iconic denim, while the apparel is offered in a range of Béis’s signature colorways including beige, black and the cult-favorite Berry Pink.

Retailing from $8 to $378, highlights include a convertible jumpsuit, a hoodie with a built-in inflatable neck pillow, and Béis’s best-selling Carry-On Roller. The collection’s Weekender Bag and Travel Backpack are equally tailored for function, offering features like compression panels, wide openings, padded laptop compartments, and separate storage zones.

“Béis is built on functional and accessible design. Partnering with Gap let us bring Béis-ics to more people than ever,” said Mitchell. “I’ve been wearing Gap since I was a kid, so designing a collection that allows you to express your personal style while on the go feels like a full circle moment. This line is for anyone who wants to look good, feel good, and travel in style.”

The collection launches with a campaign featuring a 75-second film, “Go Big. Don’t Go Home.,” shot by Bjorn Iooss and directed by Andrew B. Myers. The creative vision comes from Mitchell and her partner Matte Babel, who also appear in the video alongside their children, Atlas and Rome. 

“As a brand known for iconic essentials, we knew a collection designed to showcase your personal style wherever life takes you would resonate deeply with our customers,” added Mark Breitbard, president and CEO of Gap brand. 

“Béis has built a powerful brand with a highly engaged community, driven by Shay’s authentic connection to her audience. Gap × Béis delivers a modern take on versatile travel wear, brought to life through a digitally led campaign that reflects the built-in memories of traveling with a family.”

Copyright © 2025 FashionNetwork.com All rights reserved.

Source link

Visited 1 times, 1 visit(s) today

Related Article

Qatar, United Kingdom, South Africa, Brazil, Germany, Australia – Qatar Airways Enhances Travel Options with New Melbourne Route and Increased Frequencies to London and Frankfurt for Winter 2025

Qatar, United Kingdom, South Africa, Brazil, Germany, Australia – Qatar Airways Enhances Travel Options with New Melbourne Route and Increased Frequencies to London and Frankfurt for Winter 2025

Home » AIRLINE NEWS » Qatar, United Kingdom, South Africa, Brazil, Germany, Australia – Qatar Airways Enhances Travel Options with New Melbourne Route and Increased Frequencies to London and Frankfurt for Winter 2025 Thursday, July 31, 2025 Qatar Airways, the award-winning national carrier of Qatar, is making significant strides in expanding its global network for

Australia Travel,
Hong Kong Airlines,

Australia Travel Boosted By Landmark Hong Kong Airlines Direct Flights To Melbourne

Home » AIRLINE NEWS » Australia Travel Boosted By Landmark Hong Kong Airlines Direct Flights To Melbourne Thursday, July 31, 2025 Australia travel scene is about to change dramatically with Melbourne Airport securing a groundbreaking deal with Hong Kong Airlines to introduce direct flights for the very first time. This critical decision will

United Kingdom
passport

United Kingdom Strengthens Passport Regulations to Guarantee Hassle-Free International Travel and Protect Against Unexpected Disruptions for Global Adventurers

Home » TRAVEL NEWS » United Kingdom Strengthens Passport Regulations to Guarantee Hassle-Free International Travel and Protect Against Unexpected Disruptions for Global Adventurers Thursday, July 31, 2025 The United Kingdom has introduced stronger passport regulations to ensure smooth and secure international travel, especially for British citizens heading abroad post-Brexit. With updated rules requiring passports to

A417 Missing Link project
United Kingdom's

United Kingdom Launches Game-Changing A417 Missing Link Project to Revolutionize Travel Safety Connectivity and Alleviate Congestion Driving Economic Growth and Enhancing Regional Mobility

Home » TRAVEL NEWS » United Kingdom Launches Game-Changing A417 Missing Link Project to Revolutionize Travel Safety Connectivity and Alleviate Congestion Driving Economic Growth and Enhancing Regional Mobility Thursday, July 31, 2025 The United Kingdom’s A417 Missing Link project is a transformative infrastructure development aimed at revolutionizing travel across Gloucestershire and beyond by addressing critical

Gyokeres signs autographs for Gunners fans 24 hours before his potential debut. Photo: Elson Li

Hong Kong visit gives Arsenal’s US$74 million Gyokeres ‘good first impression’

Arsenal manager Mikel Arteta said on Wednesday that the rapturous reception for his team at the Hong Kong Football Festival had given their new striker Viktor Gyokeres a “very good first impression” of the club. The Swede joined for an estimated US$74.2 million (HK$582 million) from Sporting Lisbon this week, as Arteta continued a spending