The Hong Kong Tourism Board (HKTB) has partnered with dentsu Hong Kong and StackAdapt to launch a groundbreaking digital advertising campaign promoting the 2025 Hong Kong Wine & Dine Festival. This marks the first time in the Asia- Pacific region that a tourism board has combined proprietary Travel AI Audiences with Online Travel Agency (OTA) onsite placements to reach travellers across the full decision-making journey.
As the festival evolves into a premium cultural experience, dentsu Hong Kong expertly crafted a full funnel media strategy that connects with travellers from inspiration to booking.. By leveraging AI-driven insights and identifying high-intent travellers and re-engaging them through strategic placements on leading travel platforms such as Agoda, Expedia Group, Skyscanner and Tripadvisor. This approach ensures HKTB delivers precise, relevant messaging at every stage of the travel planning process.
Dentsu Hong Kong unified its media innovation and AI capabilities to craft a strategy that connects travelers from inspiration to booking. To maximize impact, the team partnered with StackAdapt to integrate advanced tools such as Destination Visitation Measurement and Footfall Attribution, helping HKTB track overall tourism lift and physical attendance at the festival.
“This campaign reflects dentsu’s commitment to pioneering AI in marketing,” said WaiChung Au, Managing Director, Media, dentsu Hong Kong. “As one of the industry’s leaders, we’re driving forward a vision of responsible, transparent and impactful AI. This strategy showcases how our capabilities can elevate destination storytelling and deliver measurable value for our clients.”
“Our AI-powered platform is helping travel brands reimagine what’s possible when planning visitation drives for events such as Hong Kong’s Wine & Dine Festival. No one else in the market is offering insights like these across the travel vertical and we can’t wait to see the results once the campaign concludes,” said Liam McCarten, APAC Vice President, StackAdapt.
Credits:
Dentsu Hong Kong
Business Director: Polly Ip
Planning Director: Kitty Kwan
Senior Planning Manager: Shan Yu
Associate Planning Manager: Valerie Cheng
Senior Planner: Kells Wan
Media Planner: Erika Lum
Digital Performance Specialist: Bobo Ho
Programmatic Director: Ashley Yeung
Associate Programmatic Manager: Jessica So
StackAdapt
APAC Marketing Director: Alessandra Alessio
APAC VP: Liam McCarten
Head of Business, Hong Kong: Jeffrey Kwan
