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Hong Kong’s geological location has been proved to offer a gateway for overseas companies itching to enter China, as well as a launchpad for Mainland Chinese companies looking to jumpstart their global expansion. Leveraging this strategic positioning, Amazon Web Services (AWS) has entered a partnership with InvestHK and Hong Kong Science & Technology Parks Corporation (HKSTP) to launch the AWS Hong Kong Landing Program, providing necessary resources to help budding startups and ambitious SMEs reach the global marketplace.
Super Connector and Super Value-Adder: Hong Kong’s Role in Scaling Businesses

When asked about Hong Kong’s role in driving cross-border success, Wendy Chow, Head of Information and Communications Technology at InvestHK, remarked, “Hong Kong is the most international city in China, having been rated as one of the freest economies in the world for many years. Most importantly, businesses thrive on collaboration and connection. Working with government bodies and industry partners within and beyond Hong Kong accelerates the business development of any newcomers in a market.”
The Program embodies Hong Kong’s spirit as a super connector and super value-adder, unlocking an extensive network of business connections, which encompass venture capitals and multinational enterprises. With no technical background required, eligible participants will be onboarded to the AWS Partner Network and Amazon Service Provider Network, maximising exposure and sales channels simultaneously.
From China to the World: eSignGlobal’s Step-by-Step Digital Journey
Despite the exponential potential for growth in Asia’s world city, companies also face significant challenges when exploring new markets. Andy Lu, Director of Operations at eSignGlobal, highlighted the difficulties in navigating complex regulations and compliance issues, explaining that different regions have different regulations on electronic signatures, electronic transactions and personal data protection.