China and Japan Take Center Stage at ITE Hong Kong 2026, Unlocking Massive Opportunities for the Greater Bay Area Market!

Published on
October 23, 2025

The International Travel Expo (ITE) Hong Kong 2026 is set to be a landmark event for the travel industry, scheduled from June 11 to June 14, 2026. This prestigious trade and public expo, organized by TKS Exhibition Services Ltd, will take place at the Hong Kong Convention & Exhibition Centre. The first two days will be dedicated to trade professionals, while the last two days will open doors to the public, offering a unique opportunity to interact with both B2B and B2C audiences. With its 40-year history, ITE has consistently bridged the gap between global exhibitors and high-quality trade buyers, especially those targeting affluent Free Independent Travelers (FITs) from the Greater Bay Area (GBA), which includes regions like Hong Kong, Shenzhen, and Guangzhou.

Promoting Japan at ITE 2025: A Popular Destination

In 2025, Japan enjoyed significant visibility at the expo, benefiting from business matching sessions aimed at regional trade buyers, alongside 13 public seminars. The highlight was a seminar featuring a well-known TV host, Jarvis Chow, who toured the Japan pavilion, attracting huge crowds and boosting the country’s presence at the event. Japan’s partnership with ITE, which began in 2009, has proven successful, with Hong Kong’s outbound tourism to Japan reaching 2.68 million visitors in 2024, marking a 117% increase compared to pre-pandemic figures. Notably, 88.6% of these travelers in 2023 were FITs, a testament to the growing trend of individual and independent travel.

The Economic Power of the Greater Bay Area

The Greater Bay Area (GBA), encompassing Hong Kong, Shenzhen, Guangzhou, and other cities, is one of the world’s most dynamic economic zones. In 2024, the combined GDP of the GBA reached a staggering US$2.077 trillion, making it the world’s 12th-largest economy. Hong Kong, as a part of this region, demonstrated its economic clout with an overseas travel spending total of US$28.9 billion in 2024, ranking 14th globally. The robust economic activity in the GBA, paired with its strategic position as a business and financial hub, makes it a critical market for global tourism players.

Quality Trade Buyers at ITE 2025

ITE 2025 attracted a diverse range of trade buyers, with 7,627 participants from various sectors. The majority of these trade buyers—46% travel agents and 15% MICE professionals—came from Hong Kong, Guangdong Province, and other Asian markets. This diverse participation highlights the importance of ITE as a platform for networking and business development, particularly for those looking to tap into the affluent markets of Asia.

Face-to-Face with Premium FITs: An Opportunity for Direct Engagement

ITE 2025 saw a remarkable turnout of 70,212 public visitors, who were mostly affluent, frequent travelers. These visitors, known for their significant purchasing power, primarily drive brand influence in the travel sector. A survey conducted during the event revealed that 48% of visitors had taken three or more outbound holidays in the first half of 2025, while 43% had planned similar trips in the second half. This high engagement level is key for exhibitors looking to attract premium travelers and secure long-term customer relationships. Moreover, 91% of visitors reported maintaining or increasing their travel spending, further emphasizing the growing demand for international travel.

A Highly International Expo with Proven Results

ITE 2025 was an outstanding success, with 502 exhibitors from 64 countries/regions, including 88% from outside Hong Kong. The expo’s diverse programs, including buyers meetings, KOL networking, trade seminars, and youth/family pavilions, attracted high-quality visitors and demonstrated strong purchasing intent. One of the standout features was the 135 seminars held during the event, which drew over 9,200 seated attendees. Additionally, 43% of public visitors expressed interest in booking their trips on-site, using mobile phones to scan QR codes and take advantage of special offers promoted by exhibitors. This high purchase intent underscores the effectiveness of ITE in driving sales and converting leads into bookings.

Japan Pavilion at ITE: A Long-Standing Partner

The Japan Pavilion has been a prominent feature of ITE since 2009, reflecting a strong and mutually beneficial partnership between Japan and the expo. The pavilion has evolved over the years, with Japan consistently showcasing its tourism offerings through business matching programs, public seminars, and media exposure. The move of the Japan photo booth to the front in ITE 2025 attracted even more attention, and the initiative to have a TV host tour the pavilion proved to be a great success in drawing large crowds. Japan’s presence at ITE has not only helped raise the country’s visibility but also resulted in tangible business outcomes, such as a substantial increase in outbound tourism to Japan from Hong Kong.

Strong Support from the Chinese Government

ITE is strongly supported by the Ministry of Culture and Tourism of the People’s Republic of China, which also stages the largest pavilion at the event. The Hong Kong Tourism Board and other tourism organizations provide additional backing, ensuring that the event maintains its prominence in the international travel and tourism sector. This government support highlights the importance of ITE in fostering international collaboration and promoting tourism between Hong Kong, China, and the world.

What’s Next for ITE Hong Kong 2026?

Looking ahead to ITE Hong Kong 2026, the expo is poised to further solidify its reputation as the leading platform for connecting global tourism stakeholders with the lucrative Greater Bay Area market. With a focus on both B2B and B2C engagement, ITE 2026 will continue to offer exhibitors unique opportunities to interact directly with key decision-makers and affluent travelers from Asia and beyond. As travel continues to rebound in the post-pandemic era, ITE’s strategic position as a gateway to the GBA will only become more valuable for those looking to tap into one of the world’s most dynamic markets.

Source link

Visited 1 times, 1 visit(s) today

Related Article

The FCDO urged British travellers to exercise caution, advising them to avoid locally brewed or unlabelled spirits

UK issues travel alert over fake alcohol risk in Nigeria, Kenya and six other nations

The United Kingdom’s Foreign, Commonwealth & Development Office (FCDO) has issued a renewed travel advisory warning its citizens about the growing risk of methanol poisoning from counterfeit or tainted alcoholic drinks in eight countries, including Nigeria and Uganda. The updated alert highlights a broader public health concern as fake products proliferate in low-income markets with

Loading area at Terminal 1, Hong Kong International Airport.

Updates on Fatal Crash in Hong Kong International Airport – Travel Radar

Following the cargo plane crash at Hong Kong International Airport that took two lives on 20 October 2025, there are further updates as more information is gathered at the scene. Loading area at T1, HKIA. © Diego Delso Local Authorities: The Plane took a Sudden Left after Landing As the investigation into the accident continues,

Travel advisory levels

UK joins list of U.S. travel notices amid rising safety concerns, mounting threats

The U.S. Department of State is constantly monitoring travel conditions for U.S. citizens in an effort to “protect and promote U.S. security, prosperity and democratic values and shape an international environment in which all Americans can thrive.” In recent news, the U.S. Department of State has issued several travel notices alerting the public of unsafe

Wonton charlie’s: a taste of hong kong in london fields

Wonton Charlie’s: A Taste of Hong Kong in London Fields

Published on October 22, 2025 Wonton Charlie’s, a new food gem has commodiously opened in London Fields, East London, introducing its 18-seat noodle bar which it Hong Kong Culinary marvels. The venue is set to focus on the exquisite iconic wonton noodle soup which is a very popular dish in cantinese cuisine. This dish is

Ashington
‘World Cup of Train Stations,’

United Kingdom Celebrates Ashington’s Triumph as ‘World Cup of Train Stations’ Winner, Revitalizing Historic Town with New Connectivity and Rich Heritage

Home » United Kingdom Travel News » United Kingdom Celebrates Ashington’s Triumph as ‘World Cup of Train Stations’ Winner, Revitalizing Historic Town with New Connectivity and Rich Heritage Published on October 22, 2025 Ashington, a town in Northumberland, has made history by winning the prestigious ‘World Cup of Train Stations,’ an achievement that underscores its

機場貨機衝落海|美國派員來港助查 涉事飛機公司指已聯絡死者家屬

機場貨機衝落海|美國派員來港助查 涉事飛機公司指已聯絡死者家屬

【Now新聞台】一架迪拜來港貨機周一撞到巡邏車,導致車上兩人死亡。運輸及物流局局長陳美寶指,政府會協助死者家屬,而美國國家運輸安全委員會將派員來港協助調查,有專家預計30日內會完成初步調查報告。涉事貨機斷開兩截,機頭仍擱在防波堤上。機管局稱,已鎖定黑盒在機尾位置,目標在一周內移除貨機殘骸。意外造成兩名機管局職員死亡,運輸及物流局指會協助死者家屬。運輸及物流局局長陳美寶:「我們正全速作全面跟進和善後,亦會透過政府不同部門,為家屬提供最適切協助。」協助死者家屬的工權會建議當局限制涉事機組人員離境。工業傷亡權益會總幹事蕭倩文:「(以往)人可以自由出入,變相有一些真的離開了,檢控不了,所以為免這些情況發生,應該沒收旅遊證件,或者有一段時間不能離開,都是一個可考慮方法。」涉事飛機公司在官網發聲明指,已聯絡死者家屬,正盡一切能力支援他們度過難關,而事件的成因有待運輸及物流局轄下的民航意外調查機構和警方調查。美國國家運輸安全委員會在社交平台宣布,會派出5名調查員來港,協助民航意外調查機構調查今次事故,又指根據民航航空公約,民航意外調查機構會控制所有調查資料的公布。有專家指,涉事波音飛機由美國公司設計,根據國際慣例,美國需要派員助查,預計30日內會有初步報告。工程師學會航空分部副主席詹永年:「例如機組人員的經驗和資格、訓練和身體狀況、飛機的維修紀錄、飛機系統當時的狀態,加上所有有關人士的證供,然後收集所有資料後,再看除了分析外,還需否測試找出(事故)原因。」詹永年預計,詳細的事故成因要待事故後一年內完成的最終報告才公布。 #要聞 Source link