Hong Kong – Carlsberg has revealed its new brand area for the inaugural Hypefest in Hong Kong, showcasing an outdoor bar, a star-studded DJ stage, and a collaborative DIY booth created in partnership with Hypefest.
As the official partner of Hypefest Hong Kong 2024, Carlsberg is poised to enhance the attendee experience with a thoughtfully curated space that seamlessly blends beer, music, and art, creating an exciting lifestyle immersion.
Carlsberg’s DJ stage, inspired by its iconic hop leaf, will come alive as a stunning three-dimensional spectacle for the enthusiastic crowd. With a vibrant backdrop designed to enhance the atmosphere, the brand has also invited a diverse lineup of local and regional DJs to perform in Hong Kong. This promises an electrifying experience, delivering high-energy performances that pulse with quality on the exclusive DJ stage.
Attendees can look forward to an exciting lineup featuring artists like Just Bee, Jerry Haha, Immuno, Dj Yamato Inoue, Jfüng, Katagyal, Twig Needles, Notep, Spookifybros, Xu (Lapsap), And Arthur Yeti. Adding to the excitement is the highly anticipated appearance of Yuka Mizuhara, sister of Japanese model Kiko Mizuhara, who will be flying in from Japan to take over the turntables at the event.
Meanwhile, Carlsberg’s outdoor bar, inspired by its iconic hop leaf, will be adorned with branded glass bottles, creating a stylish and inviting hangout space. The activation will feature vibrant green lights that enhance the electric ambiance, infusing the area with an extra burst of energy.
The brand will also feature the “Hypefest x Carlsberg DIY Booth.” Attendees who spend over HK$240* at the Carlsberg outdoor bar will gain access to exciting games and the chance to win exclusive collaborative T-shirts—perfect for commemorating the unforgettable moments of Hypefest Hong Kong 2024.
Presented by Hypebeast, the inaugural Hypefest in Hong Kong will take place at the Central Harbourfront Event Space on November 9 and 10. This event will showcase the best elements from previous editions, delivering an unparalleled cultural experience where creativity and culture shine.
