British ministers still want to go viral on Elon Musk’s X – POLITICO

But the page, which was accused at the time of distorting stories to go viral, was permanently banned in January 2022 after Twitter, which had stricter rules pre-Musk, said it violated rules on “manipulation and spam.”

Politics For All’s demise created a gap in the market for something new, targeting audiences wanting concise updates.

Nash-Gardner bought the Politics UK account in June 2022 when he was just 17 years old, and recruited two members of the former Politics For All team in early 2023. The account had previously been posting “click baity right-wing news” without much engagement under its previous owner, whose identity is not publicly available.

“We were much more selective with the stories that we were sharing,” Nash-Gardner said, and “ma[de] them shorter and snappier.”

The page’s follower count rose from 30,000 in February 2023 to more than 367,000 by August 2025, and the outfit now has three or four voluntary admins trawling through the news each day swapping ideas on WhatsApp.

Nash-Gardner still works for Tory MP Andrew Rosindell as his constituency office manager, but the team receives income from adverts generated below X posts, and from a Patreon page, where people can donate money for extra content.

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