Boss of brothel resort loved by A-list celebrities reveals protocol in place to keep their attendance secret

The boss of a brothel beloved by A-listers has revealed how she keeps their visits private.

Dena Duff claims she has welcomed a string of household names through the front doors throughout her nearly two-decade tenure as madam at Sheri’s Ranch.

The licensed brothel in Pahrump, Nevada, touts itself as the US state’s ‘first and only full-service legal sex resort’, which has been turned into a ‘fantasyland of bungalows and speciality rooms with a variety of titillating themes’.

It boasts a hotel, restaurant and an army of discreet staff, whose number one priority is ensuring the ‘safety, privacy, and satisfaction’ of the guests.

On top of all that, each suite has its own wet bar, fireplace and jacuzzi – or, you could go all out and book into a VIP bungalow, which is decked out with various props and artwork.

Oh, and there is a host of ‘beautiful women who excel in a wide variety of erotic arts’, according to the brothel‘s website.

So, you can see why this sort of place might appeal to pleasure-seeking celebrities who don’t fancy getting papped coming in and out of a run-of-the-mill knocking shop.

Sheri’s Ranch welcomes a host of famous faces, according to its madam Dena Duff (Sheri’s Ranch)

Sheri’s Ranch welcomes a host of famous faces, according to its madam Dena Duff (Sheri’s Ranch)

Even though Dena has now divulged some of her trade secrets, she insists her ‘lips are sealed’ when it comes to her list of famous clients.

“We’ve absolutely had celebrities and well-known people come through these doors,” the 54-year-old madam told The Sun. “But whenever anybody asks me who they are, my lips are sealed.”

She explained that the team at Sheri’s Ranch follow strict protocols to guarantee that big names can enjoy a visit to the establishment without fear of being spotted or disturbed.

Dena said: “Usually, if they’re of a higher profile when they arrive, it’s set up prior and we have arrangements where they go right with the lady that they’re coming here to see.

“Or, we have private areas where we could do a meet and greet.”

She explained that a lot of clients hang out in the bar and restaurant area – and says that people even pay Sheri’s Ranch a visit just to enjoy the facilities, rather than some X-rated fun.

“We also get people who come in just to have lunch and aren’t actually looking to see any of us,” Dena continued. “It’s not strictly necessary that if someone comes, they have an appointment.”

Punters can book swanky private bungalows at the resort or a room in the hotel (Sheri’s Ranch)

Punters can book swanky private bungalows at the resort or a room in the hotel (Sheri’s Ranch)

“We follow an appointment protocol without having to put celebrities out in the bar for everyone to see, if that’s something they’d prefer,” Dena went on.

“That happens even sometimes just for people who are very shy and nervous, even if they aren’t necessarily famous.

“But then, of course, we are prepared as well when these higher profile clients come in.”

A raunchy stay at Sheri’s Ranch could reportedly set you back up to six figures if you book into the hotel, but the price which punters pay for sexual services varies.

Each of the 100 licensed sex workers who are employed at the brothel set their own rates.

There’s a variety of bedroom activities available for punters to choose from on the ‘sex menu’, including bubble bath parties, the girlfriend experience and fetish shows.

Customers can now even record their experiences on camera and keep a copy – with permission – to remember their stay at Sheri’s Ranch.

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