Blue Check Marks Are Back on Twitter. Not Everyone’s Happy About It.

Elon Musk is giving out free Premium and Premium Plus benefits to accounts with a high number of verified followers. But not everyone is happy about it.

On Wednesday, some X users tweeted about seeing the familiar icon next to their handles despite not paying for those subscriptions. The change comes just over six months after Musk launched two subscription tiers on the platform formerly known as Twitter.

Last week, Musk announced that users with over 2,500 paying followers will get free Premium access, which comes with reduced ads and other benefits. Those with over 5,000 such followers will receive free Premium Plus, a more expensive tier that removes ads, among other perks.

The check was once a coveted status symbol given to verified, high-profile users, including journalists, celebrities, politicians, and official agencies. But after Musk took over in 2022, users’ blue ticks disappeared and became a badge anyone could purchase. The change made it harder for users to spot authentic accounts, and misinformation has flourished on X under Musk’s leadership.

Wednesday’s partial return of the free blue check led to a spate of jokes on the platform.

The checkmark is not being awarded only to people, per accounts that received the badge.

Several users defended themselves, writing on Twitter that they did not pay for the badge.

The platform is popular with journalists. But some (including at least one of Business Insider’s reporters) don’t seem thrilled about their new status.

Other users are relieved that they have not been subject to one yet.

Some people are excited about their new badge.

One user just wants it gone.

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