Aldi to add dedicated reduce price zones into UK stores

Dedicated reduction zones will be rolled out across its UK stores as part of its commitment to reducing food waste.

These areas will have discounted bread, fresh produce, and other perishable items nearing their use-by date.

In a statement, Aldi said: “The move is part of Aldi’s ongoing commitment to making high-quality food more affordable, while tackling unnecessary waste in its operations.

Aldi’s new reduction zones are part of its commitment of reducing food waste(Image: Aldi)

 “Items are discounted throughout the day, offering shoppers the chance to save on products that might otherwise go unsold.”

This addition will go alongside Aldi’s other efforts to reduce food waste, such as donating surplus food to the community giving platform Neighbourly.

Additionally, Aldi is part of the Too Good To Go bag scheme, which sells surprise bags of random items that are nearing their use-by date.

Luke Emery, National Sustainability Director at Aldi UK, said: “Our customers already know they can rely on us to provide unbeatable value, but our new reduction areas will make it even easier to pick up a last-minute bargain.

“By creating dedicated reduction zones in store, we’re helping point shoppers towards quality food at cheaper prices, all while cutting down on food waste.”

What is the Aldi 2p rule?

The Aldi 2p rule is a policy at the supermarket, which is designed to keep it ahead of the retail pay curve.

This was seen at the beginning of September 2025, when the pay for UK store assistants went up to £13.02 an hour, when it was originally expected to be £13.


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Therefore, Aldi stuck to its long-standing commitment to be the best-paying supermarket employer in the UK.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said at the start of September: “Our colleagues are at the heart of our success, and we’re committed to ensuring they are fully rewarded for the outstanding work they do.

“Today’s higher-than-planned pay rise is part of our promise to never be beaten on pay.”



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