You may assume that it’s best to wait for Prime Big Deal Days—Amazon’s October Prime Day sales event on October 7-8—before finally taking the plunge on that Apple gadget purchase you’ve been keeping bookmarked. But depending on what you’ve been eyeing, skipping current deals might backfire. As an editor who tracks tech deals for a living, I’ll walk you through the most worthwhile early Prime Day deals below.
Explore GH’s Guide to Prime Big Deal Days
For example, right now, all MacBooks are at their lowest prices ever. That includes both the 13-inch and 15-inch models of the M4 MacBook Air, as well as the 14-inch M4 MacBook Pro.
As a laptop expert who’s tested the latter, I highly recommend it for anyone who’s tired of seeing the “low battery” alert pop up too frequently. Seriously, I can’t stop raving about how it lasted exactly 24 hours on a single charge. With its compact 14-inch form factor, professional content creators will benefit from the extra processing power the Pro offers over the Air models.
And if you’ve been hoping to secure a sweet discount on an iPad instead, you’ll be happy to hear that the 13-inch M3 iPad is at its lowest price ever, too.
Finally, almost every other Apple product is on sale ahead of Amazon October Prime Day, from AirTags to AirPods. But if you’re looking for the deals that might not get any better during Prime Big Deal Days, grab one of the aforementioned MacBooks and 13-inch M3 iPad while they’re at record-low prices.
The Best MacBook Deals
Expert favorite deal: At nearly 20% off, the 14-inch M4 MacBook Pro, which I’ve personally tested, is ideal for anyone seeking a compact power machine with long battery life.
The Best iPad Deals
Expert favorite deal: In addition to the 13-inch iPad Air with the M3 chip dropping to its lowest price ever, the 11-inch iPad Pro—a thin-and-powerful tablet that I’ve tested and highly recommend—is now under $900.
The Best AirPods Deals
Expert favorite deal: You can snag the Good Housekeeping Institute‘s favorite AirPods (AirPods Pro 2) for 20% off. The price on these is likely to drop even lower during Prime Big Deal Days, but if you’re in desperate need of a new pair, this is still a great price.
The Best Apple Watch Deals
Expert favorite deal: The Apple Watch SE is almost as good as the higher-tier Apple Watch Series 10, and it’s only $189 right now.
![Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1727811120-81vLYHVwqjL.jpg?crop=1xw:1xh;center,top&resize=980:* "Watch Ultra 2 [GPS + Cellular 49mm] Smartwatch")
![Watch Series 10 [GPS 46mm case]](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1731523604-81Yft1wcM3L.jpg?crop=1xw:1xh;center,top&resize=980:* "Watch Series 10 [GPS 46mm case]")
![Watch SE (2nd Gen) [GPS 40mm]](https://hips.hearstapps.com/vader-prod.s3.amazonaws.com/1729617943-61eE8SSyPWL.jpg?crop=1xw:1xh;center,top&resize=980:* "Watch SE (2nd Gen) [GPS 40mm]")
The Best Apple Accessories Deals
Expert favorite deal: The deal on the AirTag four-pack makes each tracker under $19 right now, making it even more worthwhile than the individual $22 markdown, which just sold out.
Does Apple participate in Amazon Prime Day?
Yes. Amazon Prime Day in July and Prime Big Deal Days in October have consistently been two of the best opportunities to score Apple deals, since Apple itself rarely discounts its products. In both July and October of 2024, Prime Day dropped select Apple devices—many of which have been vetted by the Good Housekeeping Institute’s tech team—to record lows. The same could be said for the most recent Prime Day event that launched in July. Prime Big Deal Days will likely continue that trend, with early deals like the ones above already starting.
When is the best time to shop Apple deals on Amazon?
If you’ve specifically been eyeing MacBooks and iPads, right now is the best time. A bunch of Apple gadgets are sitting at their lowest prices of the year—some even ever—and Prime Big Deal Days hasn’t even started yet. When discounts are this deep, it’s smart to check out sooner rather than later. During past sales, hot-ticket items like AirPods and Apple Watches sold out fast—and after October Prime Day, it’s doubtful we’ll see prices this low again until Black Friday and Cyber Monday.
Kimberly Gedeon is a tech commerce editor at Hearst Magazines, where she explores the latest in consumer tech, from laptops and phones to smart glasses and smart home devices.With more than a decade of journalism experience, including bylines at Laptop Mag, Mashable, and Tom’s Guide, she brings sharp insight and hands-on expertise to every review. Outside of testing gadgets, Kimberly can be found gaming on her Asus ROG Ally X, binging reality TV (Love Island, anyone?), or obsessing over the latest skincare tech trends. You can find Kimberly’s work in Esquire, Good Housekeeping, Cosmopolitan, and more.
