Prudential Hong Kong Limited has unveiled the upgraded PRUChoice Travel Insurance plan, offering customers an enhanced, comprehensive solution to safeguard their travel experiences. As global travel continues to surge, the need for robust travel protection is more crucial than ever, and Prudential’s latest offering addresses evolving customer needs by introducing market-first protections and flexible coverage options.

This enhanced travel insurance plan offers protection for unexpected disruptions, including coverage for trip cancellation, curtailment, and interruption caused by unforeseen events such as kidnapping, overseas medical expenses for pets, and more. These new features set PRUChoice Travel Insurance apart from other plans, ensuring customers can enjoy their travels without the fear of unforeseen incidents derailing their plans.

Comprehensive Protection for Every Journey

With travel trends evolving, pet-inclusive travel is gaining momentum. According to a recent survey commissioned by Prudential, 45% of pet owners consider ensuring proper care for their furkids during travel a top priority. To address this growing demand, the upgraded PRUChoice Travel Insurance includes coverage for overseas medical expenses for furkids, a first-in-market offering that covers up to HK$10,000 for any medical treatments incurred by a pet while traveling outside of Hong Kong.

This feature ensures that pet owners no longer need to worry about their furkids’ health while exploring new destinations. With more pet-friendly travel options available globally, this enhancement makes it easier for families to travel with their pets, enjoying vacations together without the added stress of veterinary expenses.

First-In-Market Protection for Kidnapping and Trip Interruption

In today’s world, safety is a growing concern for travelers. A recent government report indicated that authorities in Hong Kong received 28 requests for assistance from residents detained in Southeast Asia between 2023 and 2025. Recognizing this challenge, PRUChoice Travel Insurance now offers first-in-market coverage for kidnapping. If a traveler or their companion is kidnapped during their trip, the policy reimburses the irrecoverable loss and any additional accommodation and transportation expenses. Protection for trip interruption due to kidnapping is available up to HK$50,000.

This enhanced feature provides travelers with greater peace of mind, knowing they have financial support in place if they find themselves in such distressing situations. Prudential is committed to offering peace of mind and security while abroad, allowing travelers to focus on their journey rather than potential dangers.

Support for Unforeseen Furkid Injuries and Illnesses

In addition to the new features for kidnapping, the upgraded PRUChoice Travel Insurance offers comprehensive protection for pets. If a furkid is injured or falls ill during travel, causing a trip to be canceled or curtailed, the plan provides reimbursements for irrecoverable travel expenses. Coverage includes up to HK$30,000 for trip cancellations and HK$50,000 for curtailments due to a pet’s health condition, ensuring that families are not financially burdened by such unforeseen events.

This is a rare-in-market feature designed specifically to support pet owners who wish to travel with their pets but need the security of knowing they’re covered if their pet’s health impacts their trip. This tailored coverage ensures that both the traveler and their furkid can experience greater freedom and protection on the road.

The Growing Demand for Travel Insurance in Hong Kong

The enthusiasm for travel is on the rise in Hong Kong, with 31% of respondents in a Prudential survey planning to take three or more trips in 2025. Among these travelers, personal safety remains a top concern. 74% of respondents cited it as their number one worry when traveling. With Prudential’s PRUChoice Travel Insurance, these concerns are addressed with a broad range of protections for both the traveler and their family, including medical emergencies, trip interruptions, and theft-related issues.

Prudential’s continued innovation ensures that its offerings align with customer needs. As the travel insurance market continues to grow in Hong Kong, Prudential leads the way with an upgrade to its coverage that keeps pace with emerging travel trends and the evolving demands of travelers. This includes increased coverage for both adults and seniors, as well as extended limits for annual plan enrollment and renewals, now available up to the age of 80.

The Importance of Comprehensive Travel Insurance

As global tourism surges and travel behaviors shift, travelers are seeking more than just basic protection. They’re looking for comprehensive coverage that ensures they are fully safeguarded from unexpected situations. With emerging concerns about pet care, safety risks, and travel interruptions, the PRUChoice Travel Insurance package provides the ultimate peace of mind for customers who want to make the most of their trips while minimizing risks.

Michael Han, General Manager of Prudential General Insurance Hong Kong, expressed the company’s commitment to staying at the forefront of customer needs:
“Hong Kong people’s enduring passion for travel has fueled a growing demand for travel insurance. As market needs continue to evolve, we are committed to leading the way with the launch of the upgraded PRUChoice Travel Insurance, offering market-first protections like kidnapping coverage and overseas furkids medical expenses. Our goal is to offer our customers comprehensive travel protection that ensures a hassle-free journey.”

This commitment has been reflected in Prudential’s impressive business growth, with the general insurance business recording a 14% year-on-year increase in premiums in 2024, significantly outpacing the market’s average growth. Notably, the pet insurance segment has also seen exceptional growth, with new premiums surging by 428% in the first quarter of 2025, demonstrating the increasing demand for pet-inclusive insurance solutions.

Looking Ahead: Innovation and Market Leadership

Prudential’s focus on innovation is evident in the development of pet-inclusive insurance products, addressing the evolving needs of travelers who consider their pets part of their family. With its continued focus on customer-centricity, Prudential plans to launch new protection solutions that prioritize pet inclusivity while also keeping pace with the latest travel trends.

As travel patterns evolve and more people seek insurance that covers a broader range of travel scenarios, Prudential remains committed to developing solutions that cater to both traditional and modern travelers. PRUChoice Travel Insurance not only provides essential protections but also evolves to meet the ever-changing landscape of global travel.

Conclusion

The PRUChoice Travel Insurance plan from Prudential Hong Kong is a testament to the company’s commitment to providing customers with cutting-edge and comprehensive insurance solutions. By introducing market-first features, such as kidnapping coverage and pet medical expenses, Prudential ensures that travelers can explore the world with greater peace of mind. With exceptional growth and a focus on customer satisfaction, Prudential is setting new standards in the travel insurance industry, offering innovative products that meet the evolving needs of today’s global travelers.