Italy, a country renowned for its captivating history, art, cuisine, and iconic landmarks, has long been a favorite among travelers. The bustling streets of Rome, the grandeur of Venice, and the scenic hills of Tuscany are some of the well-known attractions that draw millions each year. However, beneath the surface of these famed destinations lies a region that remains relatively unknown to many — Umbria. Nestled between the more famous Tuscany and Lazio regions in central Italy, Umbria is fast gaining recognition as one of Europe’s most underrated yet luxurious vacation spots.

Umbria: Italy’s Hidden Gem and Europe’s Most Underrated Luxury Destination

A recent study by CV Villas, a London-based travel agency, has crowned Umbria as the top underrated luxury destination in Europe. This title was awarded based on an in-depth analysis of travel reviews and ratings from fifty lesser-known European destinations. With a remarkable “underrated luxury score” of 94.67 out of 100, Umbria has proven to offer an authentic, luxurious experience that rivals the allure of more well-known Italian regions. Despite its understated reputation, the region is fast becoming a hidden gem for those seeking an idyllic, serene vacation.

Why Is Umbria the New Tuscany?

Often referred to as Italy’s “green heart,” Umbria offers a rich tapestry of landscapes, historical towns, and vibrant cultural experiences. Unlike the more polished and commercialized parts of Italy, this region has managed to retain much of its authentic charm, making it an attractive destination for those who want to escape the crowds and explore the lesser-known side of Italy.

Umbria is known for its picturesque hilltop towns such as Assisi, Spello, and Montefalco, each offering stunning views of rolling hills and lush vineyards. These towns have been preserved over the centuries, with ancient stone buildings, narrow cobblestone streets, and charming piazzas that are still very much the center of local life. The region is steeped in history, with Roman ruins and medieval architecture scattered throughout, providing visitors with a unique glimpse into Italy’s rich past.

One of the major draws of Umbria is its incredible cuisine, which is a significant part of the region’s cultural identity. Known for its truffles, fine wines, and olive oil, Umbria offers an authentic taste of Italy that goes beyond the usual tourist fare. Visitors can enjoy delicious local dishes made from fresh, regional ingredients at family-owned trattorias and restaurants that line the streets of its quaint villages. This combination of culinary delights, rich history, and scenic beauty is what makes Umbria stand out as a luxury destination in its own right.

In addition to its towns, Umbria is also home to a number of beautiful natural landscapes, including lakes, forests, and vineyards. The tranquil Lake Trasimeno is perfect for leisurely boat rides, while the rolling hills that surround the region offer excellent opportunities for hiking, cycling, and wine-tasting tours. With its serene environment and abundant outdoor activities, Umbria provides an ideal escape for those looking to relax and reconnect with nature.

Ranking Among Europe’s Best

In the ranking provided by CV Villas, Umbria claimed the top spot, surpassing several other beautiful European destinations. The agency’s study analyzed reviews for top attractions across a variety of European countries, and Umbria’s score reflects its ability to combine luxury with authenticity. The region offers high-end accommodations in the form of boutique hotels, luxury resorts, and charming countryside villas that provide an intimate and personalized experience for visitors.

Umbria’s appeal is further amplified by its accessibility. It’s conveniently located within Italy, making it easy to reach from major cities like Rome and Florence. While it offers a peaceful retreat, visitors can easily explore the surrounding areas, including the famous vineyards of Tuscany, the ancient ruins of Rome, and the art-filled streets of Florence.

Despite its rising popularity, Umbria remains a quiet retreat, allowing visitors to enjoy the region’s beauty without the overwhelming crowds that often plague more famous destinations in Italy. It is this unique combination of luxury, history, and tranquility that has earned it the title of Europe’s most underrated luxury destination.

Other Noteworthy Destinations in the Ranking

While Umbria took the top spot, the list also featured several other stunning and underrated destinations across Europe. Biarritz, a French surf town on the Basque coast, ranked second. Known for its long sandy beaches and iconic landmarks like the Rocher de la Vierge, Biarritz offers a relaxed yet luxurious coastal experience.

Following Biarritz, Paphos in Cyprus claimed the third spot, known for its ancient history and beautiful Mediterranean coastline. France continued to dominate the rankings, with Brittany, Antibes, and Bordeaux all securing top spots. Italy and Spain were also well-represented, with Emilia-Romagna, Taormina, and Puglia featuring prominently.

Here is a look at the full list of the top 20 underrated luxury destinations in Europe:

1. Umbria, Italy
2. Biarritz, France
3. Paphos, Cyprus
4. Brittany, France
5. Emilia-Romagna, Italy
6. Paros, Greece
7. San Sebastián, Spain
8. Antibes, France
9. St. Ives, United Kingdom
10. Taormina, Italy
11. Ferragudo, Portugal
12. Bordeaux, France
13. Valletta, Malta
14. Skiathos, Greece
15. Valencia, Spain
16. Puglia, Italy
17. Montpellier, France
18. Occitanie, France
19. Sóller, Spain
20. Bilbao, Spain

Conclusion

Umbria’s recognition as Europe’s top underrated luxury destination is a testament to the region’s unique charm and untapped potential. With its rich history, breathtaking landscapes, exceptional cuisine, and serene atmosphere, Umbria offers a perfect escape for travelers seeking a luxurious yet authentic Italian experience. As the world gradually discovers this hidden gem, Umbria is sure to become one of the most sought-after destinations for those in search of an unforgettable vacation.