內地遊戲《黑神話:悟空》取景地山西晉祠爆紅 數字文旅趨勢增遊客體驗

【Now新聞台】山西歷史古蹟晉祠,被內地人氣電子遊戲取景後爆紅,訪客大增。負責人指,近年因應數字文旅趨勢增設AR等線上沉浸式體驗。八條木雕盤龍各抱一條聖母殿的廊柱,經歷千年日曬雨淋,至今仍然威風凜凜,殿內供奉的「聖母」是西周時期周武王的皇后。位於山西太原市的晉祠建於北魏,是中國現存最早的皇家祭祀園林。除了聖母殿,代表山西傳統戲台的水鏡臺都是晉祠的建築特色之一。內地人氣遊戲《黑神話:悟空》,大部分取景地來自山西,包括晉祠的聖母殿,遊戲去年推出後吸引大批遊客到訪,一睹晉祠的真跡。博物館負責人表示,去年共有310萬人次訪客,比往年上升超過兩成,會利用數字科技增加旅客體驗。晉祠博物館副館長謝強:「神話黑悟空,它的出圈對於整個山西省它的文化旅遊,應該是推動比較大,同時我們對我們的館藏文物,包括可移動文物、不可移動文物,都要進行數字化的高清採集,一方面是運用於文物的保護和後續的活化展示利用。AR它能把現實增強技術,把讓彩塑能活起來、動起來,能和觀眾互動起來。」為了讓不同旅客更認識晉祠,博物館亦研發一套AR系統借給國內其他博物館,讓旅客就算不在山西,亦可以沉浸式享受置身在這古典園林中,未來亦會按需求與香港的博物館合作。山西有5000年文化歷史,想一次過遊歷所有景點都不是這麼容易。不過在這個體驗館可配合VR眼鏡,模擬坐過山車遊覽山西,亦可一睹國內現存最古老、最高的木塔——應縣木塔的構造;還可以親自「下廚」,嘗試製作山西名物——刀削麵。山西文旅數字體驗館是國內首座省級文化旅遊融合的數字化綜合體驗展館。有內地分析數據指,國內數字文旅市場持續增長。山西省文化和旅遊廳指,會促進智慧旅遊平台,激發文旅消費新動力。 #要聞

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