Hong Kong must become the premier tourism gateway to mainland China, offering travelers seamless access to rich culture, history, and diverse experiences across the region.

Hong Kong’s tourism strategy should be designed as part of a broader vision that includes the entire Greater Bay Area (GBA), a region that brings together Hong Kong, Macau, and Guangdong province. This comprehensive approach is crucial for attracting long-haul travelers, especially those from Western countries, who seek diverse and rich cultural experiences in a single trip.

The Greater Bay Area offers an exceptional blend of urban modernity and deep cultural heritage. While Hong Kong and Macau stand out as dynamic international cities, Guangdong provides a window into traditional Lingnan culture—a unique cultural identity that ties the region together. Visitors can explore iconic elements such as the legendary Ip Man style of Kung Fu, enriching their journey with authentic local stories and traditions that complement the vibrant cityscapes of Hong Kong and Macau.

For Western tourists, who often invest significant time and resources to visit this part of Asia, the ability to experience multiple cities and cultures within one regional itinerary is a compelling proposition. The GBA allows travelers to discover the full spectrum of Chinese culture—from Hong Kong and Macau’s colonial and cosmopolitan influences to Guangdong’s rich history and traditions.

Currently, travel packages often focus on linking Hong Kong with nearby Asian countries like Singapore, Malaysia, and Thailand. However, there is a strong case for shifting the focus toward creating integrated themes within mainland China and the GBA that highlight history, culture, natural beauty, and culinary delights. For instance, tourists could be offered immersive journeys connecting renowned historical sites like the Terracotta Warriors in Xi’an, the Great Wall, and the Dunhuang Caves, with key local heritage attractions such as the Nanyue King Wen’s Mausoleum in Guangzhou and the Lei Cheng Uk Han Tomb Museum in Hong Kong.

Those interested in modern Chinese history could explore the legacy of pivotal figures such as Sun Yat-sen by visiting sites in Guangzhou, Zhongshan, and Central Hong Kong, as well as Macau. These historical explorations could be further enriched with visits to Kowloon Walled City Park and colonial architecture in cities like Qingdao, alongside the two Special Administrative Regions. This approach would offer a multi-dimensional perspective on China’s past and present, making the trip both educational and captivating.

For nature enthusiasts, Hong Kong’s scenic mountains, pristine beaches, and numerous outlying islands offer excellent outdoor experiences. These natural attractions can be paired with mainland destinations like the Five Great Mountains, the tropical beaches of Hainan, and the stunning karst landscapes in Guilin. Such itineraries provide visitors with a chance to enjoy China’s vast and varied natural beauty, contrasting urban vibrancy with tranquil rural settings.

The region’s culinary diversity also stands out as a significant draw. While Hong Kong is globally celebrated for its culinary scene, visitors can also explore the extensive variety of regional Chinese cuisines, from the bold and spicy flavors of Sichuan to the delicate and refined Cantonese dim sum. This food journey adds an irresistible dimension to travel within the GBA.

In addition to leisure tourism, Hong Kong continues to invest heavily in the meetings, incentives, conferences, and exhibitions (MICE) sector. However, to fully harness the potential of its tourism industry, the city must simultaneously strengthen its appeal as a leisure destination for travelers from all backgrounds.

Hong Kong’s strategic connectivity with the mainland—through the High Speed Railway, the Hong Kong-Zhuhai-Macao Bridge, and multiple ports—supports this integrated tourism vision. By aligning its tourism development with the broader Greater Bay Area and mainland China, Hong Kong can offer a seamless travel experience that blends modern urban life with cultural traditions, and eastern heritage with western influences.

By expanding its perspective beyond city limits and embracing a holistic regional approach, Hong Kong can unlock new opportunities for growth in its tourism industry. This inclusive strategy will attract a diverse range of visitors and firmly establish Hong Kong as the premier gateway to China’s multifaceted tourism landscape.