攜程倡酒店新搞作吸家庭客 亞太區外遊增長顯著 對暑假審慎樂觀

旅遊平台攜程集團（09961）今年首季港澳地區酒店業務總銷售額按年增加約30%，集團大中華酒店業務部港澳地區總經理梁嘉欣接受訪問時透露，4、5月份增長雖略見放緩，但對今年暑假表現審慎樂觀，又認為近年旅客愈加追求「靈活度」及「社交媒體熱度」，建議酒店業發揮創意，重點爭取家庭客。 梁嘉欣指出，各個星級的酒店總銷售今年都有健康增長，當中以四星級升幅最顯著，推測或與價錢靈活有關，且不單來自中國內地市場的業務有增長，整個亞太區亦錄得明顯漲幅，尤其台灣、泰國、新加坡、南韓及菲律賓。 臨時訂房 即興延長成趨勢 不過，她表示，不能單憑遊客預訂酒店日數，就斷定其逗留時間，因數據顯示愈來愈多旅客「在店extend（延長逗留）」，「預訂一晚，不代表只住一晚。」 港澳市場另一新趨勢，是遊客酒店預訂提前期（Booking Lead-Time）愈來愈短，不少更在前來港澳途中才訂一晚酒店，喜歡就續訂，否則便轉換另一間酒店。 追求靈活同樣體現於取消預訂，梁嘉欣稱，以往酒店提供優惠價格，預訂後不可退款，但近年愈來愈多遊客寧支付較高價錢，以尋求更彈性的取消選項，尤其內地遊客，要求此類服務比例較國際遊客高28%，「現今很多

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